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  • Event Promotion Tips

How to promote an event on TikTok

  • By Terry Banks

  • 15 Sep 2021
  • 5 min read

TikTok is one of the most popular social media platforms out there. With a particular grasp over the younger Gen Z and millennial demographics, it’s a hotbed for viral content where creators can become stars overnight. It’s now a vital platform for marketing so we thought we’d come up with a few tips on how you can get your event noticed on the latest social media platform anyone’s talking about.

Influencer marketing

TikTok is full of personalities. Whether people are making dance routines, informational videos or are just generally joking around, they have huge platforms and communities. Getting in touch with influencers relevant to your event demographic can help drive sales if they give you a shout out in one of their videos.

You can draw them in with free event tickets. You don’t need to be getting in touch with D’Amelio’s, target names with decent followings who post about interests similar to those who you expect to attend your event. Micro influencers (around 100 and more followers) and major influencers can spread your reach substantially, there are even marketing agencies specialised in influencer marketing to help you out if needed.

Get involved

There’s always something happening on TikTok and there seems to be a new challenge every other week that’s taking the app by storm. Jumping on trends isn’t a bad thing, if you can add your own spin on a challenge to the established hashtag then there’s every chance that it’ll get you noticed and lead people onto your page which should drive engagement.

Regular content flow

Keeping up with your TikTok, particularly in the run-up to your event is vital. This can be a place where you post exclusive content with artists and backstage snapshots. All of these can help generate momentum as your event nears – the more hints you reveal the more people will be intrigued. You don’t have to post every day, but it’s always useful to let people know of the latest developments in a fun way. If you can jump on a trend or use a cool transition to get your message across, the even more likely it is to get good engagement.

Maximise engagement

So you’ve found yourself with a decent following. How do you keep people coming back to your content? You need to engage directly with the people following you. Respond to comments, host Q+A’s, hold live streams. It’s important to make people feel like their voices are being heard and the more you engage, the more likely you are to persuade them to come along.

Utilise advertising

Utilise In Feed Native Ads on TikTok to directly lead people to your page. This as appears as people scroll down the For You section of their feed. A 5-15 second eye-catching video could entice people to click and discover your event, which is a great way of gaining more traffic, especially as it seems like everyone and their nan is on TikTok, it’s a great way to get big engagement numbers.

Share on multiple platforms

TikTok doesn’t have to stay on one platform. You can spread word of your TikTok page via other platforms such as Instagram and Youtube, which means that you can bring your pre-existing audience over. It also allows people who are not on TikTok to get access to your content too. This will help you gauge which platform works best for your event.

About Skiddle

Skiddle is currently the UK’s biggest What’s On guide, providing a free facility for event promoters across the UK to list their events online and sell tickets through our independent ticketing service. We currently work with over 35,000 UK and European promoters, at over 30,000 venues. We specialise in helping events through that critical growing phase by providing the marketing and technology support that you need. Start listing your events today!

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