How Skiddle’s Meg Gavan is helping strengthen event industry connections

Success in the event industry is built on more than great shows and strong ticket sales. It’s built on people and relationships.

Whether you’re running a venue, promoting events, or growing a festival, having access to the right network can open doors, spark new ideas and help solve challenges along the way.

That’s why communities like NOWIE (Network of Women in Events) are vital but often underused outlets to gain such a network. Recently, Skiddle’s own Senior Account Manager, Meg Gavan, hosted a Manchester meet-up in collaboration with NOWIE, bringing together women working across events, music and live entertainment for an evening of networking, knowledge exchange, and new connections.

We caught up with Meg to learn more about her role at Skiddle, her involvement with NOWIE, and why investing in industry communities matters.

Can you introduce yourself and tell us a little bit about your role at Skiddle?

“Hey, I’m Meg, and I’m a Senior Account Manager here at Skiddle.

“My role is all about building relationships with promoters and venues and helping them get the most out of their events. A big part of what I do is supporting clients with their ticketing strategy, whether that’s launch timings, marketing, audience engagement or finding new ways to help them grow.

“Every event is different, so it’s really about understanding each client’s goals and helping them make the most of every opportunity.”

Tell us about your connection with NOWIE and the event you hosted.

“I joined the NOWIE community just over a year ago and have loved being part of it ever since.

“I recently discovered the Northern community chat (big up the North!) and realised there was a real appetite for people to connect more locally. A lot of networking events tend to happen elsewhere in the UK, so I wanted to create a space where those of us up North could come together, have a chat, share experiences and connect with others working across the industry.

Why do you think networks like this are so important?

“For me, community is such a huge part of this industry.

“Events don’t happen on their own; they’re built through people, partnerships and relationships. Having a network around you means you can learn from others, share ideas, ask questions and support each other.

“I’ve always found that some of the best opportunities and conversations come from simply meeting people and getting involved.”

How do people get involved in this type of event?

“We’ve got another one planned for later this month, so anyone interested can drop me a message directly.

“I’d also definitely recommend signing up to NOWIE and joining the community chats. It’s a great way to see what’s happening in your area, meet new people and get involved with future events.”

To connect with Meg and find out more about future networking opportunities, visit her LinkedIn profile.

You can also learn more about NOWIE and join the community via the official Network of Women in Events website.

Looking to grow your events, venue or brand? Explore more industry insights, guides and expert advice on the Promotion Centre blog.