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  • Event Promotion Tips

Skiddle’s end of year review: Important statistics and trends for 2023

  • By Ryan Moss

  • 22 Dec 2022
  • 4 min read

Welcome to Skiddle’s end of year review. In this article, we’ll round up the key stats from this year.

Promoters listed a massive amount of events, with 83,205 event listings gracing our club night, gig and ‘Inspire Me’ pages. We sold 5.5 million tickets (free tickets included) to customers looking for an unforgettable event experience. 

Alongside these numbers, 12,100 new promoters signed up to list their events with us during the year, gaining access to the intuitive, industry-leading tools found within our Promotion Centre.

We’re delighted to announce a Retention Rate of 94%, with promoters choosing to continue their working relationship with Skiddle. Of the renewed agreements with promoters and brands, 91% are multi-year deals, and we look forward to helping some of the biggest event brands in the UK continue to deliver knockout experiences to existing and brand-new customers in 2023. 

Skiddle customers frequently chose the evening to browse the site, with between 7 pm and 9 pm seeing the most traffic on our website. The busiest days of the week tended to be Thursday, Friday and Saturday. Conversions followed the same pattern, with the peak for sales in the evenings, from 7 pm until 9 pm, and the busiest days again being Thursday, Friday and Saturday.

Peak traffic, conversions and the busiest days of the week all converged at similar points. We feel this accurately determines customers viewing behaviours and subsequently buying patterns for onsales that launch on Thursday and Friday, with last-minute purchases running over the weekends, particularly on Saturdays. 

Our customers spent the most money at the times of 10 am, 8 pm and 7 pm, on Wednesday, Thursday and Friday. March, July and October were the standout busiest months of the year, which reflects the increase in spending for festivals, freshers and Halloween events.

Waiting List received 314,000 sign-ups and Remind Me saw 256,000 sign-ups. The Waiting List stat makes a strong case for promoters to enable Re:Sell for their events. It means customers can buy and sell tickets without the threat of fake tickets or losing their money. 

The same goes for the Remind Me feature, which maximises the chance of people buying tickets. If they sign up, they’ll be notified of your event via text message and email the night before the event goes on sale, then again fifteen minutes before your event goes on sale. 

Our New Year’s Eve ticket revenue really ramped up this year when compared to the last two years. When looking at the revenue in 2019 for the first twenty days in December, ticket revenue increased by 84.77%, increasing by 56.51% when compared to 2021.

Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/

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