- Behind the Scenes
Our performance statistics for the first quarter of the 2022/23 financial year and game-changing new features on the Beta Promotion Centre
By Ryan Moss
- 07 Sep 2022
- 7 min read
In this week’s update, we’ll be informing you of the latest news whilst sharing some of our various different department’s performance statistics from the first quarter of the 2022/23 financial year whilst – including Account Management, Business Development, Marketing and Content. We’ll also be covering the ongoing AB testing of our brand new group pages as well as looking at a game-changing new feature recently made available on the Skiddle Promotion Centre.
Following the recent introduction of the newly designed Festival Guides page, which you may have seen and read about in some of our previous updates, our Development team have reported a substantial uptick in traffic, conversions and sales. Comparing the four weeks prior to the new Festival Guides launch to the four weeks which followed, we’ve observed a 38% increase in traffic to said festival guide pages, with a notable 53% increase in ticket sales and overall, an 11% increase in our conversion rate.
We’ve also seen a 23% increase in the number of festival keywords ranking in the top 3 positions of Google, with a 16% increase in the number of festival keywords ranking on page 1.
Our Development team are continuing to make changes to landing pages across the Skiddle website to improve our site speed and give customers the best possible online experience.
Festival season is customarily an incredibly busy period of the year for the Account Management team at Skiddle. This year especially has brought its own challenges for the team with an oversaturated festival market, following the pandemic, and the cost of living crisis combining in something of a perfect storm for live events. However, the team knuckled down and worked hard to assist the majority of accounts over the line, pushing some great last-minute sales.
With regards to account development, the team recently secured allocation for Carl Cox’s ‘Awesome Soundwave’ concept tour beating Ticketmaster to the post, whilst surreal event brand, Foreverland moved over to us from Festicket. Leading drum n bass name, Hedex has listed some of his UK tour dates with us, due to our existing working relationship with the DnB Allstars team, and a special mention goes out to Ewan McVicar, whose ‘Coming Hame Tour’ sold out in less than 10 minutes earlier this week.
In addition to the above, our accounts team have also welcomed a list of new contract renewals from some of Britain’s biggest event names, the likes of Colours Glasgow, M&G events and AGP, to name a few.
The Business Development team have enjoyed yet another recording-breaking start to the financial year. Year-on-year growth from July 2021 to July 2022 has shown a 46% increase across the business. Here’s a breakdown of the highlights:
The ‘Lifestyle’ department has welcomed Fear Factory Events, purveyors of live-action horror experiences, as well as Skyline Boat Tours and Glasgow’s biggest scare series, Spooktacular.
Our ‘club & live’ departments have expanded their database with Yorkshire’s newest event space, FØRGE Sheffield, joining our extensive directory of venues, as well as Glasgow’s infamous Firewater and The Old School House & Courtyard in Hull. Sylo Events have also signed with Skiddle, recently listing dates for Hedex’s ongoing tour of the UK and Europe, whilst our ‘Festivals’ department rolled out the red carpet for one of the North East’s biggest festivals, Loosefest, plus Glasgow’s 14,000-capacity open-air event, Riverside.
Marketing & Content
This month, the focus of the Marketing & Content team lies firmly on Freshers Week 2022. A nationwide marketing campaign is set to launch this month supported by an army of Skiddle ambassadors in 20 university towns and cities UK-wide. If you haven’t already listed your Freshers Week events, now is most certainly the time.
Aside from Freshers Week, the team are working closely with the NTIA (Night Time Industries Association) to launch the National Promoter Society – more information surrounding this partnership coming soon – and beginning preparations for the coming barrage of seasonal events. It’s never too early to start thinking about Christmas and New Year’s Eve! Get your events ready for what’s set to be a busy autumn/winter period.
Promotion Centre Features: How to reopen a ticket
Have you ever closed your tickets and then needed to reopen them again? Perhaps you had more tickets to add to the allocation or you needed to reopen them for Re:Sell? Well, now you can!
This game-changing new feature, available via the Beta Promotion Centre, not only allows you to open closed tickets to allow more sales but also allows you to set your tickets to close on a specific date and time. To learn more about this feature, where to find it and how to manage it, simply click or tap here.
Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/
Skiddle is currently the UK’s biggest What’s On guide, providing a free facility for event promoters across the UK to list their events online and sell tickets through our independent ticketing service. We currently work with over 35,000 UK and European promoters, at over 30,000 venues. We specialise in helping events through that critical growing phase by providing the marketing and technology support that you need. Start listing your events today!