- Behind the Scenes
Skiddle Update: NTIA partnership, World Cup events, A/B testing of PayPal & more
By Ryan Moss
- 19 Oct 2022
- 4 min read
This week’s edition of the Skiddle update covers The 2022 World Cup, the A/B testing of PayPal across the Skiddle website and the new entries to our Promotion Centre blog. This weeks update was a day early due to the announcement of our exciting new partnership with the Night Time Industries Association, the National Promoter Society.
The World Cup
Autumn has been eventful. Freshers Week and Oktoberfest have seen many events organised, while Halloween isn’t far off. But, as autumn moves to winter, there’s another event on the horizon: The 2022 Qatar World Cup.
Here at Skiddle, we’ve already seen promoters up and down the country begin to lock in their World Cup events. England and Wales are the only two teams from the UK to have qualified for the tournament. As they’ve both been drawn in the same group, fixtures against the USA and Iran await them, and they’ll play each other on the 29th of November. With some events on the Skiddle website already sold out, it’s a perfect time to start listing your events.
The winter timeframe of this year’s World Cup comes as an outlier. This means it could be a chance to attract customers with some unique event ideas.
In other news
A/B Testing of PayPal across the Skiddle website has begun this week. Approximately 10,000 customers will be given the option to use PayPal as a payment method at web checkout. Full rollout expected in the coming weeks.
PayPal is one of the safest digital wallet services on the market. The company offers a range of ways to make transactions, and on Skiddle, customers will be able to choose from PayNow and PayLater. The latter will allow the customer to pay in three equal instalments. Make sure to read Skiddle’s update for more information regarding PayPal in the coming weeks.
Before you go…
In last week’s Skiddle update, we spoke about the new entries on our Promotion Centre blog. This week, our article about free event management software will be available, giving you an insight into our Promotion Centre and other software you can use to make the organising process easier.
Joining that article is a piece about updating your bank details with Skiddle. It’s a crucial task to carry out, as it means you’ll be able to receive the remittance for all your hard work spent promoting your event.
Click HERE to read the blog above.
Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on our Skiddle Promoters Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/