- Event Promotion Tips
Five AI tools and software to help your events get noticed
By Ryan Moss
- 17 Mar 2023
- 8 min read
It feels like AI is everywhere at the moment. Gone are the days of it being an abstract idea in the minds of sci-fi film directors. Luckily for us, AI isn’t capable of taking over the world. But it can help promoters, and when you’re running an event of any size, a tool that speeds up the process is worth looking into.
Whether it’s generating videos, brainstorming ideas, writing content for social platforms or retouching images, there is a whole host of software that can assist you with event promotion.
Think of it as a virtual assistant. The technology isn’t super-powered, so it can’t replace the nuance of human input. However, if you’re running low on inspiration for a blog post, asking a chatbot to scour its knowledge bank to give you some ideas isn’t the worst idea.
In this article, we’ve rounded up five AI tools and software to help your events get noticed.
Hypotenuse can do a lot. The AI generates blog posts, marketing angles and images. It can simplify complex text, repurpose content, create Instagram captions, assist with paid ad copy and write meta descriptions.
Oh, we forgot to mention: there’s also a chat function.
So, what features can benefit promoters?
Well, like ChatGPT, the chat function could be helpful. Why not ask it to assist you with blog post titles or event descriptions? Hypotenuse’s AI can use the internet. So, unlike ChatGPT, it returns with time-sensitive answers.
Have you got lots of old content to repurpose? Save yourself some time with the ‘Rewrite Content’ feature. You’ll have more time to focus on new, ambitious content.
The ‘Marketing Angles’ feature looks great for landing pages for your campaign, and the meta description generator can help toward getting your content ranked on search engines. You can even edit your work with the ‘Summarise Content’ tool.
If you need graphical assistance, Fotor could work for you. The AI can create Instagram Story templates and YouTube Thumbnails, as well as event flyers and logos.
For a self-use promoter running events on their own or with a small team, Fotor looks useful. Need a striking flyer with a modern look? Adapt one of the templates from the Fotor database.
However, the tool we thought looked the best?
The AI Photo Enhancer. You see, when you’re listing an event with Skiddle, your event photo needs to be high quality. If it’s pixelated, our Customer Support team will flag it, and your listing will be hidden until you’ve rectified the issue.
With an enhancing tool, you’re saving time. You don’t have to spend ages finding a new image. You can put your pixelated image through an enhancer and eliminate the potential of your event being flagged.
The longer your event is hidden from the Skiddle website, the more chance of people missing it when they search. A photo enhancer can ensure your event is always listed.
A website is crucial. After all, if you’ve optimised all your pages, it’ll be the first thing people see when they type your event into a search engine. A negative first impression could be the difference between someone going from a potential to an actual customer.
Plus, you can use your website to generate sign-ups. With a newsletter, you can offer deals, update your customers on new events and build a dedicated following.
But building a website takes time. You’ll need a brief, someone to carry out the brief and a budget. If you’re a self-use promoter organising a launch event, an AI like Durable could be helpful.
Durable generates a website based on your location and business name. Once the AI generates the site, you can customise the content, colours and embed links. That’s perfect if you’re selling tickets through us on your website.
While the AI is basic, it can be a suitable placeholder. You can use something like this while spending time on a brief for a full-blown website, ensuring the final product is the highest quality possible.
Graphics are paramount. While your bookings will draw people in, the brand identity will play a part in how people identify with your event. From flyers to blog headers, everything needs to be aligned.
But, creating the assets can take time. We covered how AI can assist you with graphics earlier with Fotor, but this piece of software can take away a time-consuming element of design.
So, what’s it called? Remove Bg.
And what does it do? That’s simple: it takes away the background of any image.
It’s a free tool. Once you’ve removed the background, you can download the image with a transparent background. It’s then ready to drop into your graphic design software of choice.
You get a high-quality cutout in seconds, which could save you tons of time. If you’ve secured bookings for several months, feed the pictures you need into the software and store them in a folder for later. You could even cut the images out in this software and use them in a Fotor template when creating flyers for socials.
It’s no secret: video marketing can help your events get noticed.
But don’t just take our word for it. Take a look at the statistics.
According to Wistia, the total time spent watching videos has increased by 249% over the past five years. Videos help turn the informative content of your blog posts into a bitesize watch.
So, that ‘What To Expect From’ piece promoting your latest conference, exhibition or webinar? Turn it into a short video and post it as an Instagram Reel, YouTube Short or content for TikTok.
But how do you do this? With Lumen5, a text-to-video program. Paste the link of your article, and the AI does the rest. You can then edit the design of the video, choosing between dynamic text or text overlaid with images.
Turning blog posts into video content can be another way to generate interest in your events. Ensure you add the ticket link at the end so viewers can buy if they’re interested.
Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/