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  • Skiddle News

Cool:Off rollout shows impressive results

  • By Ben Sebborn

  • 03 May 2017
  • 2 min read

The ticketing industry is traditionally very inflexible with refunds – once you’ve booked, there’s no changing your mind. However, look at the retail sector and it’s a known fact that offering a little flexibility to suit the customer can substantially boost sales by encouraging impulse buys.

With this in mind, Skiddle have launched an industry first: Cool:Off. This new opt-in service allows the customer 72 hours after purchase to change their mind and receive a refund.

Since rolling out Cool:Off to a number of our promoters, we’ve seen fantastic results, with a 24.2% increase in sales, with less than 1% of customers requesting a refund.

On the back of this success, we can showcase some of the events already using Cool:Off to boost their impulse purchases and increase sales:

  • Parklife festival
  • Enjoy Music Festival
  • Area Sheffield
  • Moovin Festival
  • Solfest
  • Loopallu
  • Reminisce Festival
  • City Sound Project
  • Big Family Festival

  • Gatecrasher
  • Underground Liverpool
  • Village Green
  • Big Day Out
  • Leefest
  • Made Festival
  • Knockengorroch



If you’d like to enable Cool:Off on your events, head to your Promotion Centre profile and tick the Cool:Off option.


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