- Events Industry News
How Skiddle Combats Extortionate Secondary Ticketing and Ticket Touts
- 25 May 2016
- 3 min read
Following the renewed focus by the government on the shady but all too common problem of unfair secondary ticketing and ticket touting, a report is due out later today that will reveal their latest findings on the practice, which may go some way to finally ending the activities of scalpers – the scourge of the ticketing industry.
Having had the opportunity to stamp it out at the beginning of last year, the government’s previously introduced measures for secondary ticketing sites like Stubhub and Viagogo have failed to make any impression on the problem, prompting this latest investigation.
Doing all we can to prevent unfair secondary ticketing and ticket touting has been one of our core values since we started out 15 years ago, here are just some of the steps we take in order to cut them out of the industry.
- Names are printed on every barcoded RapidScan ticket and events are encouraged to check photo ID upon entry
- We’ve transitioned to show tickets in their entirety on mobile apps, which reduces paper ticket fraud
- Every transaction is fraud scored with over 30 checks being made on every sale, with manual review of some transactions
- We have rate limiting in place to prevent both humans and bots from snapping up tickets at an unfair pace
- Our sophisticated checkout technology makes it very difficult for bots to purchase tickets
- We actively work with event promoters to have tickets removed from sale on sites such as eBay and Gumtree to protect customers
- Tickets found being resold without permission are cancelled without refund.
- We’re a member of STAR (Society of Ticket Agents & Retailers) – the leading self-regulatory body for the ticketing industry
- We are in the process of launching an official ‘Re:Sell’ platform to allow face value transfer of tickets for events purchased through Skiddle – allowing people who genuinely can’t go to resell their tickets themselves, for the price they paid for them.
There’s no getting away from the fact that ticket touts are severely harming the industry – fans are regularly ripped off with either fake tickets or extortionate prices, robbing your event of right kind of attendees as genuine fans are made to pay through the nose to see they’re favourite bands, artists, and sport events. We’re committed to ending the practice once and for all.
If you haven’t already, head here to sign the latest petition to Enforce the Consumer Rights Act to protect music, arts, and sports fans from touts.