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We Handle the Ads. You Handle the Event

From Set Up to Sales Tracking, we handle your paid media whilst you focus on what really matters.

Highly rated by our customers

What are Paid Ads?

Paid ads are targeted digital campaigns run on platforms like Meta (Facebook & Instagram). They help drive awareness, increase ticket sales, and reach the right audience based on real data and smart targeting.

Paid ads get your event in front of the right people, at exactly the right time.

Trusted by the biggest names in the industry

"The Skiddle paid ads service is like an extension of our own team - we have every ounce of trust in our paid ad managers actions, services and results. It's benefited the team in a huge way - their expertise, guidance and ability to action things without being prompted is truly worth its weight in gold."

Love to be…

"We had a really positive experience with Skiddle’s paid ads campaign for Summer Sound. The campaign helped us reach a much wider audience and delivered a noticeable boost in ticket sales, particularly in the crucial final weeks leading up to the festival. The team were great to work with throughout, and I’d definitely recommend the service to other event promoters looking to increase their reach and drive ticket sales."

Jason Bushby, Summer Sound Music Festival

"The team at Skiddle has played a key part of our success. They’re proactive, knowledgeable, and genuinely invested in helping our events perform well online. Their expertise, clear communication, and data-driven approach have consistently delivered strong results, making them a trusted extension of our team. We’d highly recommend them to any promoter looking to grow their events."

Funkademia

"The team at Skiddle Ads have been integral to the successful promotion of our events at NX Newcastle. Their understanding of our audience, combined with their targeted and data-driven approach to advertising, has consistently delivered excellent results. Our audience trusts the Skiddle platform, which makes the transition from promotion to conversion seamless! "

Electric Group (NX Newcastle)

Why use Skiddle?

More than a media agency. We’re one of the UK’s largest event platforms, combining powerful audience data, industry expertise and flexible campaign delivery to help promoters sell more tickets.

Data that works

Reach the right audiences with Skiddle’s event data, built from millions of users and events across the UK.

Ads Served Your Way

Choose to run ads from your own profiles or Skiddle’s trusted pages, giving you the flexibility to build your brand or benefit from ours.

We Get Events

We’re built for events. We understand the reality of being a promoter. The late nights, limited budgets, constant deadlines. We’ve built our ad service around making that easier.

Smart Campaign Builds

We’ve run enough events to know what works. Every campaign is built, tested, and optimised by people who know what converts.

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What promoters say

“The Paid Ads team are absolute legends. They keep us on top of every event, constantly push performance, and take the time to educate us on how to get the most out of every campaign. We’re so grateful for the energy and insight they bring, and we always look forward to our catch-ups, we would be lost without them.”

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What Kinds of Campaigns Can We Run?

‘On Sale Now’ Pushes

Drive direct traffic the moment tickets are live, getting eyes on your event at the right time.

‘Remind Me’ Campaigns

Generate hype and early interest before tickets go on sale.

Retargeting Campaigns

Reconnect with people who’ve shown interest in your event, helping turn warm audiences into ticket buyers.

Awareness Campaigns

Put your event in front of new, relevant audiences to build visibility, grow interest, and drive future demand.

Management Fee

Choose the level of support that works for you. From one-off campaigns to fully managed, always-on advertising, our team brings over 20 years of event marketing experience to help you maximise ticket sales.

RECOMMENDED

Your dedicated paid ads team

*Campaign volume may affect retainer pricing.

Complete campaign setup, management and optimisation
Unlimited campaign requests*
Weekly strategy calls with your dedicated paid ads account manager
Live performance dashboards with real-time reporting
Access to Skiddle's exclusive first-party audience data
Ads served from your pages, Skiddle's trusted pages, or both
Audience building, retargeting and full-funnel campaign strategy
Perfect for promoters running multiple events throughout the year

From £1,000 p/m + VAT

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Professional campaign management, without the commitment

25% management fee

Full campaign setup, management and optimisation
Live reporting dashboard throughout your campaign
Strategy support and campaign reviews
Access to Skiddle's exclusive audience data
Ads served from your pages, Skiddle's trusted pages, or both
Retargeting and audience building included
Ideal for one-off events or occasional campaigns

£1,000 ad spend per campaign

Speak to the team

Got questions about Paid Ads?

Get in touch with our Paid Ads team.

Speak to the team

Do you create ad content?

No. We specialise in paid media management, meaning we build, manage and optimise your campaigns rather than creating creative assets. You'll provide the images or videos, and we'll take care of the strategy, targeting, copy, optimisation and reporting.

Do I have to list my event on Skiddle?

Yes. To use our paid ads service, your event must be listed on Skiddle as either a primary or secondary ticket outlet.

How will I know if my campaigns are performing?

You'll have access to a live Google Looker Studio dashboard, giving you real-time insights into your campaign performance. We'll also provide regular updates, review results with you and proactively optimise campaigns to maximise performance.

Does the retainer include ad spend?

No. Your advertising budget is paid directly to Meta using your own payment method. The retainer covers campaign strategy, setup, management, optimisation, reporting and ongoing support.

Which platforms do you advertise on?

We currently manage paid campaigns across Meta platforms, including Facebook and Instagram.

How are management fees charged?

Retainers are collected monthly via GoCardless Direct Debit. For one-off campaigns, management fees are invoiced through GoCardless after your campaign has finished.

Is there a minimum ad spend?

For one-off campaigns, the minimum ad spend is £1,000 per campaign. There is no minimum spend for retainer clients, although we'll always recommend a budget that gives your campaign the best chance of success. As a guide, Meta typically recommends allowing campaigns to run for at least 14 days with a sufficient daily budget to generate enough data for optimisation.

How long should my campaign run?

Every campaign is different, so we'll recommend a duration based on your event, audience and objectives. In most cases, Meta performs best when campaigns run for at least two weeks, allowing enough time for the algorithm to optimise and deliver the strongest results.

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