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Case study

Tumfy & The Deecers reunion gig

Before 2015, Tumfy & The Deecers were a fixture on Glasgow’s local live music scene with gigs at King Tuts, Stereo, Broadcast and more under their belt. 

After regular gigs, radio play and recorded material, the band decided to take a hiatus until the idea of a reunion gig was floated at a family barbecue in 2023. 

Adam Dunlop, friend of the band, tells us that “we reminisced about their gigs and decided to do one last show before one of the band members moved to Australia. I used my event planning experience to help them set up the event on Skiddle, promote it, and book the venue.”

Adam’s love for music and events began at a young age after attending the T In The Park Festival. His passion only grew from there. He got involved in the event scene in Scotland, graduating from Glasgow Caledonian University with a degree in International Event Management and working for DF Concerts, Colours and SWG3, three major event companies in the city. 

We’re passionate about independent music at Skiddle. So, when we heard that Adam had used our services to organise and promote the gig for Tumfy & The Deecers, it made sense to highlight Adam and the band’s work on their reunion gig. Keep scrolling to find out how we collaborated.

“We reminisced about their gigs and decided to do one last show before one of the band members moved to Australia. I used my event planning experience to help them set up the event on Skiddle, promote it, and book the venue.”

Adam had prior experience using Skiddle in his previous role at SWG3.

Back then, our audience analytics feature stood out to him. Adam explains that he “was able to easily see where ticket buyers were coming from and their age demographics. This information was invaluable for planning marketing campaigns and targeting the right audience.”

Elsewhere, the ease of access for customers appealed to Adam, as he tells us how he “appreciated how easy it was for customers to sign up and purchase tickets. The Skiddle website and app are both user-friendly and straightforward to navigate.”

But what Skiddle tools helped when he used our services to promote the gig for Tumfy & The Deecers?

Our live chat feature. 

Like all promoters, Adam faced challenges when organising the gig. He’d not used Skiddle for a while and, by his own admission, “was rather rusty from a year or so away from the event industry.”

Adam carried out the promotion process in his downtime, so the live chat feature, which is located in The Promotion Centre and gives users direct access to our knowledgeable Account Support team, assisted him “with setting up box office sales and understanding the platform further.”

The Live Chat feature, which is located in The Promotion Centre and gives users direct access to our knowledgeable Account Support team, assisted Adam “with setting up box office sales and understanding the platform further.”

But that’s not all. Adam explained that “Skiddle is a more attractive platform than others because of its ability to add custom event images and cover images”. 

Designing the look of an event listing is crucial for promoters, giving their event listing a unique feel that stands out from other events on the site. As Adam explains, it allowed him “to create a visually appealing event page that accurately reflects the tone and style of the event”.

Once he had created the listing and settled on the images, Adam needed a way to share the event link. He found it easy to send out Skiddle links via mobile, citing it as “essential” for promoting the Tumfy & The Deecers gig. 

It’s crucial for promoters to be able to access the fruits of their hard work. When it came to payment withdrawal, Adam explained that in the past, his work would involve asking promoters to generate an invoice to withdraw their earnings, which took more time. 

However, he noted that when using Skiddle the “streamlined payment withdrawal process eliminates this extra step, making it easier and faster for promoters to receive their earnings.”

Giving promoters the ability to control how their listing looks and making the payment process as easy as possible are something that we value highly. We want our users to be able to get things done efficiently and have freedom over the events they list on our website.

Once he had created the listing and settled on the images, Adam needed a way to share the event link. He found it easy to send out Skiddle links via mobile, citing it as “essential” for promoting the Tumfy & The Deecers gig. 

Tumfy & The Deecers reunion gig took place on October 6th 2023, and with 170 people in attendance at Glasgow’s Drygate, it was the band’s busiest show to date. 

So, would Adam recommend Skiddle to a fellow independent promoter? 

The answer is yes. Adam tells us: “As a longtime fan of Skiddle, I was excited to use it to promote and sell tickets to my recent event. I was impressed by the ease of use and the wide range of promotion tools available, such as the ability to create custom event images and cover images, and to share Skiddle links on social media and mobile devices.”

Would you like to partner with a ticketing company that puts the promoter first? 

Sign up to The Promotion Centre here. The door to fantastic events is only a click away. 

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