Skiddle’s 12 Tools of Christmas

Bring Joy to Recurring Events with Event Series

Hosting a Santa’s Grotto event with the big man himself this year? Perhaps you’re organising a Christmas-themed ice rink or a light trail. Why not use Event Series? It’s perfect for events running over multiple dates, saving you time by streamlining your listing process. 

With Event Series, you can:

Save Time – Say goodbye to repeatedly creating the same listing. Instead, create hundreds of events in minutes.

Provide an Enhanced Customer Experience – Customers will see all the dates of your event in a sleek calendar view, making it easy to browse and buy.

Increase Sales – If a date in your series is sold out, no problem. The feature will cross-promote other dates to your customers, making it easier for them to choose a date they want to attend. This increases your chance of getting those all-important conversions this Christmas. 

Make this Christmas an Inclusive One with Session-Based Ticketing

Crowd management is a crucial part of your Christmas events. After all, no one wants to enter and leave without feeling the festive spirit. Session-Based Ticketing can help you by allowing you to create and sell tickets for events which require attendees to arrive at specific times.

With Session-Based Ticketing, you can:

Create Add-On Tickets – Session-Based Ticketing allows you to create Add-On tickets, which you can use to sell additional items like merchandise and complimentary drinks.  

Cater To All Customer Needs – Set up quiet hours and concessionary time slots, making your event inclusive to all this Christmas. 

Combine With Event Series – Combine the feature with Event Series so multiple events have timed sessions. 

Sleigh Your Sales Goals with Discount Codes 

While the Christmas period is full of joy and high spirits, it can be expensive. Presents, travel and food costs all burn a deep hole in our pockets. So, why not offer your customers a festive deal and create single, multi and unlimited-use discounts in the Skiddle Promotion Centre?

With Discount Codes you can:

Create Urgency – Customers know that festive discounts won’t be around for long, so they’ll be more inclined to grab an offer when they see one. This urgency can contribute to higher ticket sales. 

Build Customer Relationships – Great customer relationships are the foundation of successful events. By giving out discounts to long-time or new customers, you can improve your reputation in the eyes of your attendees. That will keep them coming back year after year. 

Drive Traffic to Your Listing Page – Sharing discount codes can create more interest and prompt people to visit your event page, even if they don’t purchase right away. This traffic increases the likelihood of word-of-mouth promotion, as visitors may discuss the event with friends or revisit the page later.

Keep Festive Spirits High with Re:Sell

Re:Sell, our official resale platform, can ward off the one thing that puts a dampener on Christmas and New Year good spirits: ticket touts. Both you and your customers will benefit from a genuine reselling platform, whereby customers can sell their unwanted tickets safely and securely.

With Re:Sell, you can: 

Avoid Touting and Fraud – As we’re the official ticket provider, we can stop people from hiking the prices of the tickets they want to sell. This helps customer satisfaction and maintains the positive reputation of your event brand. 

Combat No-Shows – Customers who buy tickets but can’t attend can sell their tickets to people who can, which means you don’t have to deal with lost revenue at the bar and inaccurate ticket sale data. 

Encourage Early Purchases – When customers know they have the option to sell if needed, they’ll be more likely to purchase tickets. The worry of what to do if they can’t attend is taken away. 

Keep Tickets on Everyone’s Wishlist with Waiting List

Selling out your event can feel like Christmas has come early for you and your team. It’s a chance to celebrate the hard yards you’ve put in, but you still might end up fielding emails from customers asking if there are still tickets available. Our Waiting List feature is the solution.

With Waiting List you can:

Streamline Customer Communication – Waiting List reduces the need to answer multiple customer inquiries about ticket availability. By directing them to join the Waiting List, you save valuable time while ensuring they have a clear path to securing tickets.

Maximise Demand and Fairness – Customers have a fair and transparent way to buy any tickets that go on sale once the event has sold out. 

Send Multiple Alerts: Customers will be notified via SMS, App Push and Email. Tickets are reserved safely in their baskets. 

Wrap-up Crowd Control with RapidScan 

A crucial part of ensuring your festive events hit the spot this December is providing a positive queuing experience. With RapidScan, you can do just that. It’s our FREE scanning solution, available to download on iOS and Android. 

With RapidScan you can:

Speed Up Entry – RapidScan processes tickets at lightning speed—up to one ticket per second—ensuring your event queues move quickly and guests enter smoothly.

Enhance Security – By detecting fraudulent tickets during scans, RapidScan adds an extra layer of fraud prevention, protecting your event and attendees.

Track Attendance in Real Time – With real-time data on attendee check-ins and no-shows, RapidScan helps you manage venue safety and gain valuable insights for your event.

Spread Festive Cheer and Boost Sales with E-Flyers

E-Flyers, our targeted mail service, advertise your festive event to thousands of potential visitors based on location and event preferences, greatly increasing the chances of a sale being made.

With E-Flyers you can:

Reach a Targeted Audience – E-Flyers focus on sending your event details to people based on location and event preferences, ensuring your promotion reaches attendees most likely to be interested.

Boost Local Engagement – By targeting potential customers near your venue, E-Flyers increase the chances of generating interest and ticket sales for your event.

Access Easy and Affordable Promotion – With the support of the Account Support team, E-Flyers are designed for simplicity and effectiveness, offering a cost-effective way to reach up to 10,000 potential attendees for £150 + VAT.

Get Help from Our Dedicated Team of Support Elves

Our Customer and Account Support representatives may not be elves, but their expertise will be invaluable this festive season. With years of experience in ticketing and events, they’re ready to help you every step of the way.

With our support teams, you can:

Use their knowledge – Both our Customer and Account Support know the Promotion Centre and events industry like the back of their hands. They can put themselves in your shoes to help solve the issues you need help with.

Contact them through multiple channels – Our Customer and Account Support team are available to contact via phone or email. 

Take advantage of extended opening hours – Both teams work around the clock when the festive season arrives, meaning you can get assistance with your events right up until New Year’s Eve.

Keep Your Customers Notified Over the Festive Period with Artist and Brand Alerts

Brand and Artist Alerts are a fantastic way to let potential attendees know directly about your New Year’s Eve events and the acts booked to appear on the bill. Our alerts are sent via our mobile app.

With Brand Alerts you can:

Cut Through The Noise: The Skiddle app has over 340,000 users per month who are always on the lookout for great events. That’s a huge influx of potential attendees to your event. 

Send Quickly: Brand Alerts are sent to people following your brand on Skiddle and we can send alerts to them in around 5 minutes. 

Send Tailored Alerts: Artist Alerts are tailored to a customer’s tracking preferences. If they’ve set up tracking to let them know about any techno DJs playing in their area, for example, they may get a push notification from Skiddle. 

Make Gifting Easy – Skiddle Gift Cards Available Now!

With our brand new feature, Skiddle Gift Cards, you can drive sales to your events during peak gift seasons like Christmas. You can begin promoting them now in preparation for Christmas 2025, giving you time to create an engaging, entertaining and informative marketing campaign that inspires your audience to choose Skiddle Gift Cards as the perfect present. 

With Gift Cards you can:

Take advantage of a flexible feature: There’s an unlimited number of ways to promote Gift Cards to be spent on your events. Let your creativity run wild. For example, given the time of year, you could promote Gift Cards as the ideal secret Santa gift for those looking to treat their colleagues over Christmas. You could even run a social media competition, giving away a limited number of Gift Cards in return for engagement.

Reach new audiences: Gift cards can help introduce your events to new audiences, with recipients often including first-time users. Additionally, gift cards appeal to a diverse demographic – from friends and family of event enthusiasts to corporate buyers looking for unique rewards or holiday gifts.

Enjoy a Seamless Experience: We manage the purchase and redemption of gift cards so you can sit back and enjoy the benefits of the feature

Gift-Wrapped Insights, Tailored Just for You

The Skiddle Promotion Centre features powerful analytics tools that can help you understand customer behaviours and ultimately help you boost your ticket sales over the festive period. 

With our analytics tools you can:

Create Customisable Views: Create filters for a range of dates to get a granular look at ticket sale data.

Spot Trends: Use these filters to spot trends in customer buying habits. 

Receive Daily Updates: The Skiddle Promotion Centre’s dashboard shows you real-time ticket sale data as soon as you log in. 

(And a Partridge in a Pear Tree) A Stocking Full of Free Help Resources

Not so much a tool, but more of a signpost to all ye merry event organisers using Skiddle this year, looking for assistance while our offices are closed and our teams enjoying their hard-earned Christmas break.

How-to Video Tutorials – For visual learners, our how-to video tutorials give you a step-by-step guide on how to set up and use the many tools found in the Skiddle Promotion Centre. You can find them compiled in a playlist on YouTube. 

Chatbot – Our chatbot, located in the Skiddle Promotion Centre, is designed to give you instant responses to your queries if you’re working out of hours. That means you can carry on setting up your event and using our features without any hiccups. 

FAQ Articles  – If you ever need assistance with Discount Codes, Waiting List or any of the features found in the Skiddle Promotion Centre, our database of FAQ articles has all the information you need.