10 Tips to Improve Event Management & Workflow

Improve Event Management

Create hundreds of events in minutes with Event Series

Yeah, you heard us right. You can create hundreds of events within minutes by using Event Series. It’s perfect for recurring events such as club night residencies, food and drink and comedy events.

Head to The Skiddle Promotion Centre, enter the specifics of your event once and sit back while the feature handles the rest for you, automatically filling in the details across your chosen time and dates. And that’s it; you’ve got a year’s worth of events. 

Using Event Series makes the entire listing process much more efficient. The powerful feature generates listings for you, giving you more time to work on important marketing plans and data analysis. 

Want to get started? Watch our How-To video on Event Series below and tap the button to read our FAQ article.

Manage your seating plan with Allocated Seating

But it’s not just club, comedy and food and drink promoters that need to be on top of their event management and workflow. Maybe you’re a theatre show organiser and need a way to design seating plans. 

Well, you’re in luck with our Allocated Seating feature. It gives you the chance to let customers pick their own seats, allows you to use dynamic prices for balcony seats and stalls and is fully optimised for mobile. 

This helps you with crowd control, which is a crucial aspect of event management. You want the people attending your event to know exactly where they’re sitting, preventing confusion and long queues before the show goes ahead. 

Our FAQ article explains everything you need to know. Tap the button to read it.

Get attendees through the doors quickly with RapidScan

No matter the type of event you organise, a reliable scanning service is crucial. 

Enter RapidScan. As the name suggests, it lets you scan tickets and get attendees through the doors of your event quickly. To be precise, the app can scan a ticket per second. 

This means you can minimise queues, create a seamless entry process and make your attendees happy. After all, no promoter wants negative Skiddle reviews complaining about the time it took to get into the venue. 

But it’s not just entry times. RapidScan helps combat ticket fraud and gives you the exact numbers of those who have entered the venue, making it an event management triple threat. You’re taking care of three issues – entry, safety and fraud – with one app. Plus, it’s free! What’s not to love here?

Watch our How-To video on RapidScan below and tap the button to read our FAQ article. 

Manage customer enquiries with Waiting List

As an event promoter, you’re the first port of call for your attendees. Their north star, if you will. If your event has sold out, you might be fielding emails from potential customers asking if more will be available. 

That’s a good problem to have. But you’ve got lots to do, and while we’re sure you’d never turn an attendee away, half a day spent answering questions can eat into your valuable time. 

Our Waiting List feature can help. When your event sells out, customers can sign up for a, you guessed it, waiting list for tickets. We notify customers when tickets are available and they have 20 minutes to buy. 

So, if you’re looking at an inbox full of queries, send customers a link to Waiting List. You spend less time telling customers if and when tickets will go back on sale and they get to buy tickets if they’re available. 

You can then put that time into making sure your event is the best it can possibly be. Everyone’s a winner here. Tap the button to discover how to get started with Waiting List.

Bring all your events in one place with Brand Pages

Having your keys, phone and wallet in one place before you leave your house in the morning stops you from flailing around the place. You pick up your stuff and off you go, you’re ready to start the day. 

Our Event Brands feature is the equivalent of having those essentials in one place. You can house all your events and reviews on one bespoke page, perfect if you host events around the country. 

At the risk of sounding like your Year 10 head of year, organisation helps. A Brand Page is streamlined, which makes it easy for customers to browse and buy tickets, giving you a higher chance of shifting those tickets. 

Plus, once they’ve bought, customers are automatically added as followers of your brand, meaning you can send alerts to them directly. 

Not bad, eh? Not bad at all. Tap the button below to read our FAQ page on Event Brands and get started today. 

Improve Workflow

Add team members to your Skiddle Promotion Centre account

We’re kicking off this section with a top-secret tip. 

Okay, it’s not that top secret. You can access it in The Skiddle Promotion Centre. 

The tip in question? Adding team members to your Promotion Centre account. It’s something that will supercharge your workflow. 

Let’s be honest, It takes longer to get work done without defined roles. So, if you’ve got a finance whizz on your team or a listings expert, add them to your account and set them loose on remittance reports, VAT breakdowns and our event builder.

You can decide who is responsible for which aspect of your business and plan accordingly. Everyone knows what they’re doing, making your work quicker, sharper and more efficient. 

Then, you can work on securing headliners and scouting venues, safe in the knowledge your team understands what’s expected from them. 

Tap the button to read our FAQ article and assign team members to your account today. 

Use the Bulk Edit tool

Made a mistake on several listings? Need to change a date, time or add your event brand? Don’t worry, we’ve got you. 

Say hello to our Bulk Edit tool. The clue is in the name, it lets you amend things like the name, start time, last entry and end time of multiple events, so you don’t have to spend time making these changes one by one. 

So, editing the important details of multiple events becomes a painless task. You can quickly amend those pesky mistakes and move on to the next task. 

Ready to get your listings in tip-top shape? Tap the button to get started with the Bulk Edit tool. 

Create a marketing calendar

While the feet on the table, cigar-smoking, Don Draper days of marketing are over, it’s still a fun part of putting on events.

Creating eye-popping posters and social media skits with your guests gets the creative juices flowing, but when you’ve got so many ideas in the proverbial blender, it can be tricky to decide on the best course of action.

A marketing calendar can help.

With a tool like this, you can manage who is creating what, where the content will be posted, deadlines and how it performed on your chosen platform.

Your campaigns instantly become more efficient. You know who’s, what’s and where’s, and you’re able to analyse marketing content effectively to improve the next campaign.

Check out our article on marketing calendars below and make your campaigns the most organised they’ve ever been. 

Filter & search for events

Bad search functions make a simple task painful. Trust us, we’ve been there.

If you’re organising regular events, you’ll inevitably need to find the listing to change something, grab some information quickly or do some granular analysis. 

When that happens, you need an efficient way to search. That’s where our Filter & Search feature comes into play. It makes finding your events in The Promotion Centre a breeze, meaning you can save time and get from A to B that little bit faster. 

Check out our FAQ article on the tool below. 

Make changes when needed

Our final tip? Reassess and make changes where necessary. 

Every few weeks or months, sit down and analyse the results of event promotion, ticket sales and marketing. Think about what worked, what didn’t and where you would like to improve. 

Maybe the way you did things for one part of the year isn’t suited for another. Or, new team members come in, meaning you need to assign them tasks and change what your existing team members are doing. 

Being open-minded towards how you approach your workflow will help make it more effective. After all, there’s no point in being rigid for the sake of things. Finding new ways to carry out tasks is how we all improve. 

Find more articles and a range of free how-to video guides

This is something we can help you with. Whether it’s feature guides or general advice, our FAQs website has everything you need when it comes to The Skiddle Promotion Centre. Click HERE to visit.

More of a visual learner? Tap the button below to watch How-To guides. They guide you through how to set up a range of features from RapidScan to Discount Tones, narrated by the warm tones of our excellent Account Support team.