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  • Event Promotion Tips

Why you should think about promoting your New Year’s Eve events sooner rather than later

  • By Ryan Moss

  • 24 Oct 2023
  • 6 min read

You don’t need us to tell you that every promoter and their dog will be hosting an event on New Year’s Eve.

It’s a time of fierce competition. You’ve got seasoned promoters, newcomers and every bar in the country vying for the attention of people looking for a great night. 

So, don’t get lost in the mix. Get a strategy together early, come up with some exciting promotion ideas and nail your ticket sales for the upcoming holiday season. 

In our latest article, we’ll show you why it’s so important.


It’ll make your life that little bit easier

Okay, only a little bit. But every little helps, right?

By starting the promotion cycle earlier, you’re giving yourself enough wiggle room to achieve the results that you want.

Does that social strategy you decided on need tweaking? No worries, you’ve got time to refine it. Hit a lull in ticket sales? That’s fine. You’ve got enough time to get on the phone, chat with us and get some tips. 

We won’t lie to you: New Year’s Eve will be busy. But think of it this way: would you rather be consistently busy or consistently rushing? 

Having the time to change things on the fly or tweak where you need to will feel a lot easier if you aren’t spinning more plates than you can handle. 


You can build a solid base of ticket sales

We’re seeing a lot of people wait til the last minute to buy tickets at the moment. Money’s tight, and there are a lot of options out there.

However, there’ll always be a set of people that get their tickets early. 

So, getting those attendees on board with what you’re doing will be crucial in the early part of the sales cycle. 

Let’s say you have some early bird tickets on sale. If they sell out quickly, you’ve got a gauge of how your event will perform. 

It’s a confidence thing. Whether you’re a seasoned promoter or an enthusiastic newcomer, having that early boost can help you feel excited about the event. 

Plus, if you sell a lot of tickets early on, you’ll have more time to promote to those who want to wait that little bit longer to make a purchase. 


Photo: Skitterphoto / Pexels.com

You’ve got more time to get to grips with the Promotion Centre

If you’ve ever listed an event on Skiddle, then you’ve used the Promotion Centre. 

But this New Year’s Eve might be the first time you’ve used Beta as opposed to Legacy. 

With the Beta Promotion Centre comes more features. 

Take Discount Codes. You can only use them in the Beta Promotion Centre, and you’ll want to think about how to use them effectively in your marketing campaigns. 

In the meantime, here’s a quick tip from us. If you have a newsletter, consider offering all first-time subscribers a discount on your New Year’s Eve event. It’ll go a long way in convincing them to buy tickets. 


Promoting sooner means more time to generate excitement

This ties into our earlier point about selling a solid base of tickets early in the cycle. 

When you give yourself enough time to promote, you can generate excitement in different ways. 

Teaser videos, weekly line-up announcements, paid ads and physical ads are all ways that you can build suspense for your event. 

But you’ll need time. Time to plan, put together and finally, execute the ideas you’ve dreamed up. 

Drip-feed your audience with just enough content to keep them coming back, then drop the sign-up link so attendees can get their hands on the tickets. 

It’ll appeal to other potential attendees, too. If people see your event, look at the work you’ve put in to generate hype and find out that the early bird tickets are sold out, they’ll want a piece of the action.


That all sounds great, but where do I get started?

Right here

The link above will allow you to sign up for the Promotion Centre. 

If you’re already selling tickets with us, call our Account Support Team on 03333010301.


Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/

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