- Event Promotion Tips
Use Discount Codes to get students into your events
By Ryan Moss
- 19 Sep 2023
- 5 min read
Using our Discount Codes feature is a great way to get students into your events.
The feature lets you create ticket promotions with percentages or fixed discounts which can be set as single, limited or multi-use discounts. Codes can be generated within seconds in the Beta Promotion Centre for you to issue to your customers.
Each event can have up to 50 different promotions and each promotion can have up to 2000 unique discount codes. You can manage your promotions in the Discount Codes dashboard, which lets you generate the codes, see a breakdown of which promotions are tied to which tickets and see how people are using the codes you’ve generated.
So, that’s the technical side. But how can you use Discount Codes to get students into your events?
Well, the first way is through single-use discounts redeemed on a first come, first served basis.
Say you’ve got a Freshers event coming up, you’re halfway through the sales cycle and you want to boost sales. Create a post on your preferred social media platform – we suggest Instagram, thanks to the visual factor – and tell your followers that the first 10 people to comment will receive a discount for your next event.
Generate the codes in the dashboard and issue them to the first 10 people who comment via message.
With this technique, you’re creating urgency. People are getting something of value, your event, for a cut price. It’s a time-limited offer which can either push potential attendees to make a decision or attract people looking for a deal.
Our next suggestion is something a little more long-term.
Plan out points in the year where you will offer discounts. It could be around student loan days, on specific holidays and in time, special discounts for loyal attendees of your event.
Do this consistently and it’ll help you build customer loyalty. People remember the times they got a great deal on something, and if your event provides brilliant lineups alongside the chance to get in for a cut price, you’ll get a reputation for looking after your attendees.
The research backs this up, too.
Industry giant Live Nation recently published a case study titled ‘Amplifying Brand Loyalty Through Live Music’, where they found that 92% of the live music goers they spoke to agreed that loyalty programs make them feel valued as customers. In addition, 96% of respondents chose discounted tickets as a top perk.
Finally, you can use discount codes in conjunction with a newsletter. Consider giving any first-time sign-ups 10% off your next event and offer subscriber-only discounts throughout the year. After all, no one ever complained about a discount code in their inbox. If you use a bespoke newsletter software, you’ll be able to find out how many people are new subscribers, so you can enter that number into the limited-time discount section in the Promotion Centre.
So, that’s how you can use discount codes to get students into your events. Here, you’ve got a mixture of short, medium and long-term techniques that you can use interchangeably. For a detailed look at how to set them up, click here, or watch our how-to video below.
Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/