The Best Time to List Your New Year’s Eve Events

When Do People Search for New Year’s Events on Skiddle?

Phase 1: Early Interest (September 1st – November 5th)

In this initial phase, 15% of all New Year’s Eve searches take place. During this period, customers are largely focused on seasonal events such as Halloween and Bonfire Night, but early planners begin considering their New Year’s plans.

If your event has a unique hook or if you’re targeting a highly organised audience, listing during this phase could help you capture early interest. Just keep in mind that much of the audience’s attention is still on the immediate holidays.

Phase 2: Consistent Searches (November 6th – December 25th)

As Halloween and Bonfire Night wrap up, the focus starts to shift. In this phase, 47% of all New Year’s searches occur. While Black Friday and Cyber Monday take place during late November, they primarily revolve around discounted ticket sales rather than new events being listed.

This phase is ideal for going live with your New Year’s event if you want to maintain visibility and build momentum. By listing now, you’ll capture customers who are starting to firm up their holiday plans amid the festive season.

Phase 3: Last-Minute Searches (December 26th – December 30th)

Once Christmas is over, attention turns fully to New Year’s Eve, and searches surge. A massive 27% of all searches occur during this period, with interest climbing daily as people finalise their plans.

If you’re listing late or have an event that caters to spontaneous attendees, this is a key moment to focus on your promotional efforts. Consider highlighting any remaining ticket availability and offering quick purchase options to attract last-minute buyers.

New Year’s Eve: The Final Push

On New Year’s Eve itself, searches skyrocket, with 11% of all activity happening on this single day. This is prime time for catching those looking for last-minute options. If your event isn’t sold out, promoting heavily on this day can make all the difference.

Trends in Page Views on Skiddle

Our data reveals that interest in New Year’s events starts building as early as August. From then on, page views climb steadily:

• A 98.48% increase from August to September
• A 176.55% increase from September to October
• A 258.75% increase from October to November

By the final week of December, page views surge by 328% compared to the previous week, signalling a huge wave of interest in the final countdown to New Year’s Eve.

Google Trends for ‘New Year’ Searches

Google search patterns reflect a similar timeline:

• August: Low search volume as summer events dominate.
• September: A 275.33% increase as we transition to autumn.
• October: A further 193% rise as audiences start considering holiday plans.
• November: Searches hit the tens of thousands, reflecting growing interest.
• December: A 193% jump as searches soar to over 70,000.

These patterns highlight the increasing momentum as the season progresses, confirming that late autumn and early winter are prime times for event promotion.

Key Takeaways for Listing Your Event

• Early Listings: Start listing from September if your event is unique or aimed at early planners.
• Main Promotion: Focus your efforts between November and mid-December when searches are at their highest and competition is manageable.
• Last-Minute Push: Ramp up promotion from Boxing Day to New Year’s Eve to capture the wave of last-minute attendees.

By timing your event listing strategically and using effective promotion techniques, you’ll ensure your New Year’s Eve event stands out and sells out.

Log in or sign up for your free Promotion Centre account now and benefit from the huge numbers of event goers looking to cement their New Year’s plans on Skiddle.