Skiddle’s Latest Net Promoter Score Results

What is a Net promoter Score or NPS Survey?

The purpose of these surveys is clear: to collect feedback and insights, with a specific focus on customer loyalty. This is measured by assessing customers’ willingness to recommend a business to a friend or acquaintance. The information gathered is used to help identify areas for improvement to help better a business’ service.

Better defined, a Net Promoter Score or NPS Survey is used to gauge customer loyalty, satisfaction, and enthusiasm for a business, with the actual result of the survey based on just one question:

“On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”

The questions which then follow are more granular, helping us to pinpoint the positives and negatives and make changes accordingly.

The Results of Our Most Recent Net Promoter Score Surveys

The rating system for a Net Promoter Score Survey is unlike any other. Scores are ranked on a scale between -100 and 100, with anything from 0 to 30 considered a “Good” score, whilst between 30 and 70 is considered “Great”, and 70 and above is “Excellent”. Anything below 0 indicates a low score.

Of the numerous event organisers we surveyed, we scored a respectable 58 out of 100, denoting a “Great” score. This result puts Skiddle level with globally recognised brands and businesses the likes of Google. Some of the things promoters liked most about our service included the ease of use of our Promotion Centre and its intuitive dashboard. They also praised Skiddle’s customer support and access to data and analytics.

9 out of 10 of the event organisers that we surveyed went as far as to say they would be very likely to use the Skiddle Promotion Centre to list and sell tickets to their upcoming events, whilst 8 out of 10 said they were aware of other event promoters who are familiar with and use the Skiddle Promotion Centre for their ticketing needs.

With regard to the survey of our ticket-buying customers, we achieved an impressive 74 out of 100, indicating an “Excellent” score. Again, this high result puts Skiddle on par with some of the commerce world’s most renowned brands, such as Amazon and Starbucks.

Of the positive comments made of Skiddle’s services, when concerning ticket-buying customers, the most frequent statements included “easy to use/navigate”, a “great selection of events” and a “great app and website”, to list just a few.

Improvements to come

Looking ahead, our goal is to build on our current NPS scores. To do so, we’ve taken our survey participants’ comments on board and have already begun work on refining our current service to better the listing and buying experience.

Some of the improvements you can expect to see over the coming months include the following:

• Further development of our support resources, including new and more in-depth video guides and tutorials
• Better education of Skiddle features and how they can be used to reach customers
• More transparency with regard to Skiddle’s fees and refund policy
• Increased visibility across social media platforms

Watch this space for more details of upcoming improvements to our services and to learn of the winner of our free promotion from February’s survey, coming soon.