- Event Promotion Tips
Skiddle’s Halloween Toolkit
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By Ryan Moss
- 14 Oct 2024
- 8 min read

Spooky season is around the corner.
Pumpkins will be carved and costumes will be bought. Are you planning on organising a Halloween event this year?
If so, you’re in the right place. The Skiddle Promotion Centre is packed with tools that can help you with Halloween events.
And today, we’re going to talk you through how they can help your events and the benefits of using them. Our Halloween toolkit will give you all the information you need to make your events a success.
Keep scrolling to discover how our tools can help.
Use RapidScan at the venue doors
We’ve all been in queues that feel like they’re taking years to get smaller. While it’s a necessary part of life, it’s undoubtedly frustrating.
So, why not use RapidScan to minimise waiting times?
It’s our scanning service that’s FREE to download across iOS and Android, letting you scan a ticket per second. This can help you control queues and minimise waiting times before attendees come through the door.
But there’s more. RapidScan also helps you combat ticket fraud and keep people safe, letting you know who has entered your event and who hasn’t.
That’s four crucial bases of event management covered, ensuring that your customers start their night off on a positive note. Tap the button below to discover more.
Add and Manage repeating events with Event Series
Organising a Halloween event that runs across several days? Event Series is the perfect feature for you.
It’s designed to make it easier for you to add and manage repeating events – known as dates – across the calendar year. You can create a week or weekend’s worth of events in just a few minutes, making your workflow more efficient and freeing you up to spend time on marketing ideas, plans and attendee experience.
Event Series is great for customers, too. They can view events on a sleek, intuitive calendar view. And if one event in the week is sold out? No problem. The feature will cross-promote the other dates in your series, so customers can stay right there on the listing page. They can browse for more events and pick the date that suits them best, giving you a higher chance of securing those all-important ticket sales.
Discover more information on Event Series below.

Use Session-Based Ticketing to create timeslots
Are you hosting a Halloween scavenger hunt, a spooktacular escape room event or screening Halloween-themed films? Need your attendees to arrive at specific time slots?
Session-Based Ticketing is the feature for you.
It lets you create and sell tickets for events which require attendees to arrive at a specific time. You’re in control of the slots, so you can set an appropriate capacity, keeping your event from getting overcrowded or unnecessarily busy. You can also set up quiet hours and concessionary slots, making your event as inclusive as possible.
Plus, you can combine Session-Based Ticketing with Event Series to create a Halloween event with multiple recurring dates and sessions. The Promotion Centre will guide you through the process, making the experience a breeze.
Discover more about Session-Based Ticketing by tapping the button below.
Offer Customers a Great Deal with Discount Codes
A discount is one of life’s small joys and an easy way to create excitement about your event this Halloween.
Your customers can attend a brilliant event at a great cost, and you can benefit from increased customer loyalty, urgency and higher sales.
The Promotion Centre allows you to create single, multi and unlimited-use discount codes, which you can issue to your customers in multiple ways.
Why not keep some tickets back for the end of the sales cycle and hold a flash sale, with tickets available at a discounted price? Or, hold a competition and tell your followers that the first 30 people to like the post will receive a discount on tickets for your next event. When potential attendees see that you’ve got a great offer available, they’ll want to move fast to take advantage of it.
Seasonal periods like Halloween are a perfect time to offer discounts, and if you do it consistently, your event will gain a reputation for offering great deals, improving the relationship between you and your attendees.
Tap the button below for more information on Discount Codes.
Make sure Customers don’t Miss out With Remind Me
Rounding up our Halloween Toolkit is our Remind Me feature.
It sends a reminder of your event the evening before and one hour before your event goes on sale.
Customers will receive news of your event going on sale via email and text message. So, you can ensure your customers don’t miss out on tickets and have an increased chance at high sales.
It’s easy to implement, too. All you need to do is enable Remind Me in the Promotion Centre. You’ll have a solid base of people excited for your event launch and your event is less likely to get lost in the sea of social media.
Discover more about Remind Me below.
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