Skiddle Stories: An interview with Lab11’s Will Power

The second episode of Skiddle Stories has just landed!

For those of you new to Skiddle Stories, it’s a brand new video series through which we explore the journeys of some of our longest-standing event partners and the iconic venues out of which they operate.

In this latest episode, we shine a spotlight on Lab11, a renowned clubbing destination based in the thick of Birmingham’s up-and-coming Digbeth district, through an engaging conversation with one of its owners, Will Power.

The Legacy of Lab11

A cornerstone of Birmingham’s nightlife for over a decade, Lab11 is the beating heart of the city’s dance music scene. The vibrant club has become synonymous with unforgettable nights and top-tier electronic music, regularly hosting some of the biggest and most current names in the genre from it’s impressive industrial events space.

Leading the interview in episode 2, Will takes us on a journey back to the club’s inception, sharing the passion and vision that drove its creation. He recounts the early days, the trials and tribulations faced, and the pivotal moments that have shaped Lab11 into the iconic and successful venture it is today.

Learn how, despite fierce competition, changing consumer habits and global pandemics, the venue has remained resilient, and how it continues to adapt and innovate to stay relevant and provide exceptional experiences for its patrons.

The Skiddle-Lab11 Partnership

No Skiddle Stories feature would be complete without a little gloating on our behalf, and a key factor of this episode is focused on the enduring partnership between Skiddle and Lab11.

Will reflects on how the collaboration has been instrumental in the club’s growth and success, illustrating exactly how our comprehensive event solutions have helped to streamline operations and enhance the club’s outreach.

Watch the Full Interview

Don’t miss out on this fascinating discussion with Will Power. Gain insights into the story behind Lab11 and hear the secrets to their long-lasting success.

Watch the full interview now below and stay tuned for more episodes of Skiddle Stories, to uncover the tales behind the venues and event partners that make the UK nightlife industry the world leader that it is.

Be sure to check episode one of Skiddle Stories with Alex McDonald of London’s Free From Sleep and Undivide for even more pearls of event organising wisdom, by following the link below.