Skiddle Rated “Excellent” in Latest Net Promoter Score Survey

A Net Promoter Score (NPS) measures customer loyalty and how likely users are to recommend a brand, product, or service. It’s a widely recognised metric for understanding overall satisfaction and brand trust. In our latest survey, conducted in February this year, we recorded an NPS of 86 – far surpassing the industry average, which typically falls between 30 and 50. This rating places our service in the “Excellent” category across our entire operation.

What the Results Say

Ticket Buyers

Event-goers who purchase tickets through Skiddle continue to express high satisfaction, citing factors such as our intuitive platform, reliable service, and exceptional customer support as reasons they would recommend us.

Event Organisers

Promoters who use the Skiddle Promotion Centre to list events and sell tickets also reported strong approval, praising the platform’s ease of use, free-to-access tools, and the reliability of our service.

Industry Trends

The latest results indicate a 16.2% year-on-year increase in customer approval and a 15.5% rise in promoter sentiment. These improvements reflect our ongoing investment in enhancing the user experience for both ticket buyers and event organisers. From refining our ticketing system to expanding our suite of promotional tools, we continue to evolve based on user feedback.

Continuing to Improve

Commenting on the results, Skiddle’s CTO and co-founder, Ben Sebborn, said:

“Skiddle has always put customers first. Everything we do is about making it easier to buy and sell tickets. These latest NPS scores confirm that our approach is working—our customers and event organisers trust us and are happy to recommend us.

“But we know there’s always room for improvement. Every piece of feedback we receive is reviewed by our management team, shaping our strategy for future development. We remain dedicated to evolving and providing a best-in-class service that both customers and event organisers can rely on.”

“As we continue to grow, our focus remains on providing a ticketing experience that is efficient, user-friendly, and built with the needs of our customers and event organisers in mind.”