Music Fans’ Voice Report Highlights Strong Support for Live Music Sector

Based on a survey of over 8,100 fans, the research shows that grassroots venues are the beating heart of the live music ecosystem, with 41% of fans attending them monthly or more. However, closures are threatening access: 58% of respondents reported the loss of a locally significant venue since 2020.

Accessibility emerged as another critical focus — with 8% of fans identifying as disabled and many calling for improvements such as better wheelchair access, nearby parking, and sensory spaces.

While live music remains central to UK culture, cost pressures are a growing concern. Financial constraints and dynamic ticket pricing were key factors causing a drop in attendance, particularly among the 18–34 age group. Half of fans surveyed had encountered surge pricing, yet only 11% said it was communicated clearly — fuelling widespread distrust of the practice.

The review also found a strong appetite for fairer ticketing:

• 97% of fans believe reselling tickets for profit should be outlawed.
• 73% support adding a small, transparent restoration levy to tickets to help sustain venues.
• 93% would back a £1 levy on arena and stadium tickets to directly support grassroots venues.

View this post on Instagram

A post shared by Music Fans’ Voice (@musicfansvoice)

From a promotional standpoint, social media remains essential, with 82% of fans discovering events via artist or venue profiles. Word of mouth also continues to be powerful, with 68% relying on recommendations from friends and family.

There were positive signs for venue revenue too. Fans reported spending an average of £478 annually on live music entry, with drinks remaining a reliable secondary income stream — particularly at festivals, grassroots venues, and nightclubs.

Finally, safety and inclusivity were high on the agenda. Grassroots venues rated among the safest spaces for fans, and 69% of respondents supported drug testing services at events to further improve welfare measures.

Key Takeaways for Event Organisers:

• Prioritise accessibility improvements to welcome a broader audience.
• Invest in local community events to combat venue closures and maintain loyalty.
• Ensure ticket pricing is transparent and consider flexible options like early bird discounts or monthly payment plans.
• Maintain active, engaging social media profiles for event and artist pages.
• Embrace fan-backed initiatives like restoration levies and resale regulations to build trust and long-term sustainability.

To stay updated with industry news, to gain insight on the latest trends and ticket buying behaviours and much more, be sure to follow Skiddle Promoters on Instagram and subscribe to our page on LinkedIn.

Header image credit: Leon Rockel / Unsplash.com