Maximise your ticket sales during Freshers Week with Skiddle Reps

What is Reps and how does it work?

Reps lets customers sign up as dedicated ticket sellers for your event. In return, reps can receive cash or ‘money can’t buy’ rewards for their ticket-selling efforts. 

With rewards, you’re in control. You set the rewards your reps can earn and they work on a point system calculated on the face value of your ticket. 10 points are given for every £1. So, if your ticket is priced at £14, selling one ticket would earn your reps 140 points.

The more tickets your reps sell, the more points they earn. Those points can be used to unlock greater rewards. 

To keep reps motivated, offer several rewards and increase the points for each one. The top end of the rewards list should be something truly knockout, like a meet and greet with the headliner of your comedy event or club night, for example. 

If you’re promoting a gaming event, you could giveaway consoles or a subscription to an online gaming service of the reps’ choice.

It’s all about incentive. If your rep can see the meet and greet is there for the taking, they’re more likely to keep selling tickets to people they know. Your reps get something of value and you get more ticket sales. Everyone’s a winner in our book. 

The Reps dashboard shows you how many sales your reps have made, how many ticket links they’ve shared and lets you manage the rewards for your reps. 

How can it help me maximise my ticket sales during Freshers Week?

Reps can help you tap into a fresh market. 

Think about it: every year, over a million young people become university students, making the major towns and cities of the UK their home for three years.

Freshers Week is the first time they’ll get a taste of the nightlife of their new city. It’s an exciting time and you can capitalise on this excitement by turning students into Reps for your event, helping to spread the word to this fresh market of eventgoers. 

Over time, you’ll build a natural feedback loop. Students who bought from your reps might share news of your event with their new friends, leading to more people through the doors. But don’t take it from us, check the stats. In their 2023 Event Industry Trends Report, FIXR found that 97% of 18-24 year olds hear about events from their friends. Figures from Marketshare back that up, too. Word-of-mouth recommendations can improve marketing effectiveness by up to 54%.

Better still, it gives you the chance to sell to more than one set of people. It’s likely you’ll have one or two universities if you’re promoting in a larger city. That means more potential attendees coming through the door on the big night. 

Reps also gives you the chance to hold flash sales and pop-ups. For the uninitiated, these are limited-time sales often with a discount or deal attached to them. You can find a location, use your reps contacts and advertise that you’re selling tickets for a limited time. This is perfect for creating urgency around your event as the date gets nearer. 

Where can I get started?

The Reps feature is available in the Skiddle Promotion Centre. Here’s a four-step guide to getting started:

Sign Up: List your event on the Skiddle Promotion Centre.

Set Up Reps: Send Reps link for people who’d like to sign up. 

Create Rewards: Create a scalable rewards system based on points.

Monitor Sales: Track your reps’ progress and adjust incentives in real-time.

Don’t miss out on a way to get ticket sales skyrocketing this Freshers Week. Tap the button below, sign up and make your Freshers Week event one to remember.