Last Chance to Boost Your Sales This Black Friday & Cyber Monday

Why should I get involved with Black Friday and Cyber Monday on Skiddle?

Black Friday and Cyber Monday give you a fantastic opportunity to boost your ticket sales and drive revenue, which can increase the reputation of your event and help you achieve the goals you have in mind for your brand. 

Plus, according to YouGov, a whopping 72% of people said that discounts and deals motivated them to shop during Black Friday and Cyber Monday. Offering discounts is also said to influence people to buy even if they hadn’t initially intended to make a purchase. 

But it’s not just about securing a quick sale. By offering discounts on holidays like Black Friday and Cyber Monday, you position your event brand as a place where customers can get great deals. This sticks in the mind. Not only are you offering something of value – your event – you’re also offering value on top of it in the form of a discount. 

These experiences with your event brand can build customer loyalty, turning customers who are interested in your event into full-blown, loyal customers who’ll secure tickets before you’ve even announced a line-up. 

With increased customer loyalty, you can keep retaining customers and build an engaged core fanbase. Over time, this helps to build revenue and contribute to the success of your event.  

How do I get involved with Black Friday & Cyber Monday on Skiddle?

The clock is ticking! Complete these steps today and ensure your events are involved in our Black Friday and Cyber Monday promotion. 

• Step 1 – Head to the Skiddle Promotion Centre and log in if you have an account. If you don’t, sign up HERE.
• Step 2 – Create an event. If you already have one listed, go straight to step 3.  
• Step 3 – Head to ‘View All Events’ on the left-hand menu and pick the event that you’d like to enable a discount code for.
• Step 4 – Once you’ve chosen your event, you’ll be taken to the ‘Event Dashboard’. Click ‘Manage Tickets’ and then click ‘Discount Codes’.
• Step 5 – From here, you’ll be able to set up a Promotion, which will let you create a discount code for your event.
• Step 6 – Select a name for your promotion and set the discount percentage.
  We recommend a 20% discount, as data from previous years shows that this is popular with customers. Select the ticket you’d like the promotion to apply to, choose ‘Single Use’, generate one discount code and then paste ‘blackfriday24’ into the box at the bottom. Please note: codes entered in the Promotion Centre have to be lowercase, but when your customers use the code at checkout, codes can be entered in lower or uppercase. 
• Step 7 – Click ‘Save’. Congratulations, you’ve set up a Black Friday and Cyber Monday discount code!

The code is universal and when used, it automatically qualifies your discounted ticket to be included in our exclusive marketing campaign. Get your tickets featured on our Black Friday and Cyber Monday Inspire Me page, seen by the millions of monthly eventgoers who use Skiddle, in addition to being included in our weekly customer newsletter.

More of a visual learner? Not to worry. Watch our dedicated how-to video tutorial below to help guide you through each step of creating a promotion and adding discount codes. 

Don’t miss the opportunity to increase awareness of your events while supercharging ticket sales in the run-up to Christmas and the New Year, this Black Friday and Cyber Monday!