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  • Event Promotion Tips

How to sell tickets to my event online

  • By Terry Banks

  • 27 Jul 2021
  • 7 min read

So you want to sell more tickets for your event online? It can be a bit overwhelming sometimes when it comes to trying to sell events out online and maximise your reach, especially within a crowded market. We thought that we’d give out some helpful pointers to help you push through those last few sales and optimise event marketing. This is how to sell tickets online.

Mobile Availability

One of the most accessible ways of selling tickets is through mobile, as smartphones are the #1 device used for digital sales globally. So that makes your presence on mobile even more essential and the more user-friendly and eye-catching your ticketing software is the better.

If you’re working at a much smaller capacity, it may be in your best interest to look for a ticket provider who can offer you a bespoke app to showcase your event on.

Referral

A referral scheme is perfect if you feel as though your ticket sales are slumping a little bit. It’s just like good old fashioned word of mouth, if you can get referrals on your events then people are so much more likely to trust the word of a friend when receiving a recommendation for an event to attend. This not only gives you more conversions, but it also allows for those conversions to bring in more sales too.

To entice in referrals you can offer them credit on tickets for future events and the more people they refer, the more they will get back in return. This means they will be more likely to do the same for even more events in the future.

Emails/Newsletters

Emails and newsletters are great ways of sparking engagement and reminding customers of events. You can tailor them specifically to peoples interests and in the meantime, they can help direct other similar events you have on to customers too. If a customer leaves a ticket in their basket then a gentle reminder can spark a purchase where they may otherwise forget to complete the transaction.

To start a newsletter, there are various sites you can use that offer templates to get you started or you could work with a ticket provider and be put on one of their newsletters which will have a much wider reach.

Social media

Social media is somewhat obvious but there are ways to really get the best out of the different platforms. Engaging with your customers is important, you want people who attend your events to feel as though they are part of something, which means they’ll be more likely to attend in the future. Even small acts such as sharing posts that you’ve been tagged in on Instagram to your story and retweeting or commenting under somebody’s post can go a long way.

Do not be afraid to utilise video content on social media as behind the scenes footage can help generate excitement, whilst sharing videos of people attending your event will tempt people to go in the future. TikTok is an especially great platform to utilise for video content, as it can also get news of your event spread quickly.

Social Media allows you to link directly to your event and allows customers easy access to tickets. The more active you are online, the more likely it will be that people will take a look at your event page.

Landing Pages

The best thing about a landing page is that it directs customers to pay their attention exclusively to the event that you’re selling. It’s a place where all the information that they need is gathered in the same place and it prompts visitors directly to make a purchase. They are not distracted by any other information.

The layout of your landing page is important, as if it is difficult to read or there are offputting graphics then people will be clicking away pretty quickly. You can directly link tickets into this page which is presented nicely alongside all the event information that will tempt people to buy.

Competitions

There are many extra incentives that you can run to drive up those sales. Competitions are a great way to get your event shared, especially through social media on a platform such as Instagram, where you could put the entry requirement as a post share and tagging friends in the comment section, meaning that your original post will reach a lot more people.

This is a great way to encourage people to attend your event, by winning the competition a customer would get entry and maybe even entry for their friends. With a lot of people entering, they’ll still feel like they’re missing out if they don’t win so may want to purchase a ticket anyway.

Analytics

Analytics help you to see who is arriving on your site. This is useful because it allows you to get a sense of your demographic and how you can market your event directly to them in a more engaging way. Keeping a track of who is visiting your event page will help increase conversion in the future as well as helping you to determine how to market your next event.

You can use Google Analytics to look at all the statistics related to your site and events. It’s also useful to see if ticket providers also use analytics as you’ll find that these can be more in-depth and already suited to your desired market. This really helps you target those most likely to attend.


About Skiddle

If you’re wondering about ‘how to sell tickets to my event’, selling tickets via Skiddle opens up a huge amount of benefits. You can access analytics, use the Skiddle mobile app and set up dedicated landing pages for your events. It’s simple to use and you can find out more about how Skiddle can help you here.

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