- Event Promotion Tips
How to sell out your events in a flash with Skiddle…
By Terry Banks
- 22 Jul 2021
- 6 min read
Event marketing is an essential part of getting your event heard about in the right places. We thought we’d share some helpful tips about how Skiddle can help optimise the event marketing process and help to ensure that your events are getting sold out.
The Skiddle Festival Guide is one of the most useful tools that we offer. With information for every event being constantly refreshed and kept up to date, all events big and small are covered here in the guide. This mobile-friendly section is easy to navigate, allows customers to access the full information of events and offers better conversion through FAQ’s and improved SEO.
Getting your event found on Skiddle is essential and our What’s On Guide is the perfect place to see what’s happening via location or other parameters such as clubbing, gigs, comedy, festivals, football games and more. Customers are also able to search based off of the date, what’s trending on the site our Skiddle’s own recommendations.
The Skiddle App
The Skiddle app is easy to use and has an accessible interface. With 340k monthly users, it is regularly featured on the ios app store under “music”. It picks personalised events for customers based on their own personal preferences and also via push notifications.
Direct and Personalised Marketing
Big Data is a custom-built Skiddle platform that collects data points about visitor data such as purchase data, searches, artists viewed, tracks listened to and much more. By gathering all this data we can generate highly bespoke recommendations for every visitor and the more somebody interacts with Skiddle, the better the recommendations become. This means that your events can be marketed specifically to your desired demographic and increase sales.
Skiddle is also integrated with Spotify, to track users favourite artists, which helps with the personalisation that the customer experiences. With access to both regional and national data, we know a lot about your potential customers and who to show your event to as a result.
Our RapidScan app allows you to quickly scan tickets or lookup orders by customer name. From this, you can gather data such as entry times and other statistics. The RapidScan Box Office also allows you to sell tickets to walk-up customers and take payment via cash, credit/debit card and Apple Pay. You can then analyse all this data in the Promotions Centre.
Visibility on Multiple Platforms
Event marketing encompasses a wide array of platforms when utilised fully. For social media platforms, we use Pixel tracking, which helps to understand consumer behaviour and Facebook retargeting which can get your events seen by the customers who are most likely to be interested.
The Skiddle site also has impressive SEO positions for keywords such as “gigs” and “events” in the top 10 UK cities. Skiddle constantly produces national campaigns which feature around key dates and holidays such as NYE, Freshers and festivals. Fresh and up to date social media and written content is also being produced regularly to help promote the latest events added to Skiddle. As of 2021, 2.2 million people are subscribed to our newsletter and 1.3 million receive app/web push notifications.
More Useful Features
There are so many tools to be utilised on Skiddle. For added customer convenience we have the Re:Sell option that allows them to return and sell their tickets at face value, which discourages touting. Cool:Off provides a grace period of up to 72 hours that gives customers peace of mind when booking a ticket and encourages impulse purchases.
You can add a ‘Buy Now’ button to your website that will link directly to your tickets on Skiddle. The industry standard for tickets being abandoned in a customers cart is 67%, at Skiddle, it is 28%, but we ensure that customers are sent an email as a reminder when they haven’t completed an order.
It’s easier than ever to manage your guest list and you can allocate free passes through the RapidScan system. Finally, we have a Reps System that allows our customers to earn cash and other rewards for sharing your event through their social media platforms, pushing the visibility of your event even further.
Skiddle is currently the UK’s biggest What’s On guide, providing a free facility for event promoters across the UK to list their events online and sell tickets through our independent ticketing service. We currently work with over 35,000 UK and European promoters, at over 30,000 venues. We specialise in helping events through that critical growing phase by providing the marketing and technology support that you need. Start listing your events today!