How Skiddle are supporting events in Ibiza in 2024

Supporting Ibiza through listings and ticketing

When Ibiza Rocks decided to expand its partnership with us, we were delighted. The brand is one of the leading names on the island, so we couldn’t wait to help bring their fantastic events to life. 

Our Account Support team got to work creating events for the likes of Applebum, Switch Disco and Lovejuice Playground. This work included setting up the listings, creating tickets, setting the allocation and making sure the listings featured all the necessary artwork and information.

We also sent out E-Flyers for Applebum, Lovejuice, Craig David, Ben Nicky and Ben Helmsley, giving the events an extra marketing boost. E-Flyers are our targeted mail service, which sends an email to people in a certain radius of the venue who have attended similar events in the past. 

When it comes to sign-ups, our Remind Me feature is crucial for Groove Odyssey. Tickets for their Palm Star Hotel are in high demand, often selling in the first few days after the announcement. Attendees sign up to Remind Me and we let them know when tickets are ready to go on sale, driving the early sales to Groove Odyssey events. 

These events went into our Ibiza Inspire Me page, which you can read more about below. 

Content to support events in Ibiza

If we said our content writers don’t work hard all year, we’d do them a disservice. However, when Ibiza season rolls around, sparks fly from the keyboard and the workload increases. 

Part of this workload includes setting up our Ibiza Inspire Me Guide, which compiles all of the best events on the island into one place, making it easy for our monthly user base of 6.5 million people to browse, buy tickets and create unforgettable summer memories. 

Ibiza enthusiasts can browse events by month, find the ones they like the look of and buy tickets within minutes. Promoters get access to this user base, which means more eyes on what they’re doing and the potential for sold-out events. 

But that’s not all. For the partygoers struggling to decide, our content team compile guides on the best bars in Ibiza, the best opening parties, the best festivals and events in Ibiza and the best closing parties in Ibiza. Each of these articles features ticket links so customers can buy quickly. 

In addition to this work, our content team have written news articles for the likes of Ibiza Rocks, SHINE and Levels, boosting their events and signposting customers to them. 

How our Social Media team are supporting Ibiza events

Our social media team are crucial when it comes to helping Skiddle support events in Ibiza. 

They’ve helped grow our Instagram to over 44,000 followers and our TikTok to over 100,000 followers. When Ibiza season comes around, the team posts flyers for many of the events found in our Inspire Me guides across our social media pages, helping promoters to get their events seen by thousands of people. 

This year, the team are heading out to Ibiza. There, they’ll conduct interviews with up-and-coming DJs, grab footage from the events listed on our website and create entertaining content to go on our TikTok and Instagram pages. It’s another boost for the club nights and promoters of Ibiza. 

Promoter focused content

The sparks fly from the keyboard on for our B2B writers, too. This year, they focused on sharing knowledge, attempting to demystify the process of putting on an event in Ibiza, and bringing in some esteemed guest names to help share that information. 

Perhaps the most comprehensive piece of content from our B2B team was the ‘Event Promoters Guide to Ibiza’. A free-to-download resource clocking in at over 3000 words, it gave aspiring promoters on the island insights on lineup programming, budgeting, venue hire and social media marketing, with extra tips coming from Nick Ferguson. 

Nick is the founder of The Supernova Group, a partner and promoter for some of the biggest names in electronic music. 

Alongside the Ibiza guide was the article ‘Lessons on Creating a Winning Social Media Strategy from Ibiza’s Best Clubs’. Here, the B2B team combed through the social media feeds of three clubs – Pacha, Amnesia and Ushuaia – giving tips on how promoters can take inspiration for their own social media output. 

Are you an aspiring promoter in Ibiza? Click the link below to download the Event Organisers Guide to Ibiza and receive free tips on lineup programming, budgeting, venue hire, social media marketing and more.