Grassroots Music Gets a Boost from ASM Global and Music Venue Trust

The expanded partnership will involve ASM venues, including AO Arena, First Direct Arena, and Utilita Arena Newcastle, offering fans opportunities to contribute directly to MVT’s mission. Visitors to these venues will be able to donate at bars and concourse areas or while purchasing tickets online. Weekly audiences of tens of thousands will also see examples of MVT’s work displayed prominently within the venues, further raising awareness of the initiative.

ASM Global Europe president Chris Bray emphasised the importance of grassroots venues as the foundation of the live music industry. “These venues are where artists perform, fans discover music, and the entire industry thrives. At ASM Global, we recognise their critical role and are proud to support Mark and his team at Music Venue Trust in safeguarding their future.”

Mark Davyd, CEO of MVT, praised ASM Global’s ongoing commitment, noting that the company was the first arena operator to respond to the challenges facing grassroots venues post-pandemic. “ASM Global’s support is a vital recognition of the interconnectedness of our industry. Their teams understand and value grassroots venues, and this partnership ensures that the entire live music ecosystem can thrive.”

Funds raised through this partnership will directly support grassroots music venues in ASM’s regional areas, helping to secure their future as cultural and community hubs. The initiative underscores the broader importance of preserving these spaces for the next generation of artists and fans.