Free LIVE Talks session on financial stability in music this Wednesday

Event organisers, free up some space in your calendars this Wednesday. LIVE (Live Music Industry, Venues and Entertainment) is kicking off the year with intent, hosting a FREE virtual session focused on gaining financial stability in the live music sector.

The voice of the UK’s contemporary live music sector, representing over 4,000 businesses, 40,000 artists, and 5,000 backstage workers, LIVE bring the industry’s major trade associations together to speak with a single, united voice. And now they’re sharing their sought-after expertise with you through LIVE Talks.

What’s on offer?

A FREE and interactive virtual workshop – LIVE Talks: Beyond Ticket Sales – Building Sustainable Income Through Sponsorship & Partnerships – led by an industry titan with serious chops.

When does it take place: Wednesday 28th January 2026

What time: 12 pm – 1 pm 

Where: Online (Zoom)

What’s the catch: There isn’t one – It’s completely Free!

(Reserve your place here)

Why you should attend

Hosted by Becky Ayres, Festival Director of Sound City and income generation expert, this session draws on over 15 years of helping festivals and arts organisations smash six-figure sponsorship and funding targets. Last year alone, Becky helped secure over £100k in new revenue for live events.

She’ll break down:

• The sponsorship landscape in 2026

• Common mistakes organisations make (and why)

• The key elements for repeatable, sustainable income generation

If you’re ready to move beyond ticket sales and build a more stable financial foundation for your events, this is your roadmap.

Don’t miss out! Spaces are limited – reserve yours now at the link below.

(Image credit: LIVE (Live Music Industry, Venues and Entertainment) / Facebook.com)