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  • Event Promotion Tips

Four ways Skiddle can help you promote a theatre show

  • By Ryan Moss

  • 24 Mar 2023
  • 7 min read

The stage is set. An amazing production? Check. An outstanding cast? Check. A mesmerising venue? Check. A hard-working team dedicated to delivering terrific events? Check. But there’s just one thing. You’re struggling to find an effective place to promote your theatre show.

It’s no secret: promoting a theatre show is tricky. While the digital age has made it easier to connect with people, it can feel like there are too many options. Blindly posting your event to every social media page won’t work, either.

Worse still, an ineffective promotion strategy can create a negative spiral. You won’t be able to hit your sales targets. Those who will marvel at the performance of the charismatic lead actor? They won’t know about your event. Your team’s dedicated work will feel wasted. 

Luckily, we’ve got a solution. A place where you can list your event, access promotion tools, and get the ticket sales you deserve. Sound interesting? Scroll down to find out more. 


List your theatre show with Skiddle

Okay, that’s a pretty direct sales pitch. But stay with us for a moment. 

Think of listing your theatre show with Skiddle as the door opener. By creating your account with us, you’re on track to get plenty of benefits. 

What are those benefits?

Photo: Donald Tong / Pexels.com

6.5 million unique users per month. That’s a lot of people who could potentially buy tickets to your theatre show. 

A range of free tools to promote your theatre show. E-Flyers, video content, ‘Inspire Me’ pages. We’ll look into those with more detail later, but that’s a sneak preview of what we can offer. 

Our Account Support team. So, if you have a question, you can call the staff. They’ll draw on their shared experience organising events and assisting promoters to find the best solution for you. It’s a dedicated team, not a chatbot or automated service in sight. 


Join the dots with our ‘Inspire Me’ pages and city guides

Our ‘Inspire Me’ pages compile all the best events on our website into one place. They make finding a specific event a lot easier. 

Say you’re promoting a midweek theatre event. It’s aimed at families looking to give children their first taste of the stage. Maybe it’s a couple searching for a new experience. The cost is a little cheaper than usual.

Remember our Account Support team? Once you’ve listed your show, you can contact them. They’ll pass your details on to our content team, who’ll get your listing on our ‘Cheap Theatre Tickets’ page. 

If your theatre show doesn’t fit that category, don’t worry. We’ve got city guides, too. They compile events in major cities across the U.K. into one place. If you’re promoting a theatre show in Manchester, for example, you can ask for the event to be added to the ‘Comedy, Theatre & Arts’ section of our city guide. 

It’s a way of joining the dots. With your event on our ‘Inspire Me’ page or city guide, your event is easily discoverable. After a few clicks, your theatre show will be in front of them in all its glory. The worry of posting to lots of different places is lessened. Shout about it to your social media followers; we’ll take care of the rest.


Refine your promotion with E-Flyers

E-Flyers are emails sent out by our Account Support team. They feature the flyer for your event, with links to buy tickets included. So, someone who might be interested in your event will receive an E-Flyer in their inbox. It’ll be aligned with what they like and be sent via location. For example, if your theatre show is in Manchester, it will be sent to customers in and around that area. 

How can they help?

We send E-Flyers to customers who have bought tickets for an event similar to yours. At Skiddle, we sell lots of tickets for theatre shows. As we said earlier, theatre shows feature in our Inspire Me pages and city guides. 

Photo: Cottonbro Studio / Pexels.com

So, there’s a high chance that you’ll be able to reach people who’d be interested in coming to your theatre show. Remember our intro? We spoke about the people who marvel at a charismatic lead performance. With an E-Flyer, you’ve got a better chance of connecting with these people. 

When you post your event flyer across social media, you’re competing with all the other things someone is interested in. Don’t get us wrong: we’re not saying don’t do this, as social media marketing is crucial to promotion. However, with an E-Flyer, you’re adding a refined approach to your promotion tactics. 


Put your work into context with our content team

Both written and visual content can help to contextualise the work that you are doing.

Earlier, we spoke about organising mid-week shows at a reduced price. That’s something worth shouting about. You’re serving your area by offering them a wonderful experience. 

Getting this on film or in written form can help your event. You can catch their attention, giving them a taster of the engaging plotlines of the theatre shows you organise.

Maybe there’s an interesting story behind why you’re promoting theatre events. Are you bringing marginalised stories to life? Giving up-and-coming actors a chance to show their talents? Whatever it is, you can use content to put your brand into context, giving people an extra push to buy tickets. 

Our team can assist you here. They produce content that helps to promote all kinds of events. It’s one of the many benefits you can get when you sign up with Skiddle. 


Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/

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