Feature Upgrade: Discount Codes for Event Series and Session-Based Ticketing

How to create a promotion for an Event Series or Session-Based event

Setting up a promotion for an Event Series or Session-Based event works just like creating one for a regular event, with some smart new options:

• All Dates – Apply a discount to any date in your series or all sessions (note: codes can’t be applied to individual sessions). Ideal for broad offers.
• Selected Dates – Add a discount to specific dates by selecting only the ones you want included.
• All but Excluded Dates – Make your discount code valid for all dates except the ones you choose to exclude, great for protecting peak days while still running offers.

These options give you complete control over where and when your discounts apply, so you can tailor promotions to your ticketing pattern and audience demand.

To set up a Promotion:

1. From the dashboard in the Skiddle Promotion Centre, select the event you want to add a discount to.
2. In the left-hand menu, go to “Manage tickets” > “Discount Codes”.
3. Click “Create one here” and use our promotion builder to set up your discount. You can choose from percentage or fixed price discounts, set eligible tickets and dates, and create unlimited or limited use codes.

Watch our step-by-step tutorial for a visual guide.

Why this update benefits your events

Targeting your promotions lets you:

• Discount certain tickets to help fill quieter dates, without affecting peak days.
• Drive urgency with time-sensitive offers.
• Maintain consistent sales momentum and maximise event capacity.

In short, it’s another step towards ensuring that every seat, every slot, and every date works harder for you.

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