5 Creative Ways to Promote Skiddle Gift Cards this Christmas

Apply Gift Cards to Different Scenarios

There’s a reason why we’re saying promote the gift of choice to your customers. 

It’s a flexible tool, and no matter what type of event you’re running, you can promote it to your customers, their families and friends. 

Take those looking to buy for a festival fan, for example. A gift card is a fantastic way for someone to help that fan pay for the cost of the event. Plus, it’s easy for the recipient. They can redeem their gift card via email or our website and head straight to the event listing they want to buy tickets for. 

Or, maybe someone is struggling for a gift? Time is running out and they know that their recipient loves events. A Gift Card works perfectly. The purchase is quick and easy, and there’s no wrapping involved.

Appeal To Environmentally Conscious Customers

As sustainability comes further into the public conversation, festivals and their attendees are considering the subject, too. 

According to CGA by NIQ’s UK Festival Report, which was published last year, “56% of festival-goers care more about the overall environmental, social and sustainability impact of festivals than they did [in 2023].”

In the same report, they found that “81% of festival-goers expect all the festivals that they attend to tackle environmental impacts generated.”

So, what do Gift Cards have to do with sustainability?

Well, our gift cards are issued online, reducing paper waste, carbon footprint and the amount of materials that end up in landfills. That makes it a great choice if you’re promoting a sustainable festival or want to add to your sustainability targets. 

For customers, they can rest assured knowing they are buying a sustainable product in line with their values. 

Reward Fans and Increase Customer Loyalty

There are many reasons why some events last a decade or more, but one crucial factor? Customer loyalty. 

In simple terms, customer loyalty is the relationship between fans and a business. These long-standing events often have a dedicated, core fanbase, which they’ve built up over time by offering value consistently. 

You can build customer loyalty with gift cards. 

Use Skiddle Gift Cards as a reward for those who’ve stood by your event or brand the longest. The people who come to every event and support your business. Award them with a generous gift card and watch as word of mouth spreads about your conduct. Let everyone know there are perks to being a long-time supporter of your event.

Run Competitions 

Like loyalty schemes, social media competitions can be an effective way to build customer loyalty. 

But competition marketing can also help increase social media engagement and boost your following, both of which can increase revenue for your event. 

Let’s say you’re on Instagram. You could create a post with an eye-catching design which tells your customers that by following your page, liking and sharing a post to their story, or tagging several friends, they could be in with a chance of winning a gift card to spend on your event. 

With the increased activity on the post, your engagement will increase. But you may also receive engagement from your follower’s networks, who will see the post and be inclined to enter themselves. 

This boosts your following, and who knows? Unsuccessful entrants in your competition could buy a ticket for your next event. No one likes FOMO, after all. 

Promote as a Gateway to Experiences 

Experience-based events are becoming more and more popular. People are looking to get the most for their money. 

The stats reflect this, too. In a study carried out by Retail Times, 48% of shoppers said that “experience-based gifts, like travel and entertainment, would allow them to do something unique”.

The study also found that people in Britain are at the forefront of the trend, with “67% considering buying experiences for family and friends this season – one of the highest out of all the nations surveyed, including France (36%) and the USA (57%)”.

So, you could promote gift cards as a gateway to new experiences. For a lot of young people, festivals can be their first experience of a large-scale event involving music and culture and they are priced higher than regular events. You could promote gift cards as a way to help someone get the first-time festival experience.

But it’s not just limited to festivals, either. Theatre shows, comedy events and attraction-based events like Puppy Yoga can all benefit from being promoted in this way.

There you have it. Five ways to promote Skiddle Gift Cards to your customers during the festive period and into 2025.

If you opt to use our tactics and your sales begin to grow – it would be of no surprise to us if they did – you might find very few customers have trouble with purchasing a gift card. Thankfully, we’ve got a how-to video tutorial to walk them through the process.

Share the video below with your customers so you can get on with the important stuff. Like actually organising the event. Thank us later.