2025 business roundup: Skiddle’s year in numbers

2025 was a record-breaking year for Skiddle, and one of the strongest we’ve seen across the UK events and ticketing industry.

From selling millions more tickets to welcoming tens of thousands of new promoters onto the platform, last year marked a major step forward in how fans discover live events and how organisers sell tickets online.

Powered by our community of promoters, venues and artists, we helped drive bigger audiences, stronger demand and increased visibility for events across the UK, keeping Skiddle at the centre of the live events ecosystem.

Now, let’s get into the nitty-gritty.

2025 in Numbers

Ticket sales rose by more than 2 million over the previous year, while at the same time over 500,000 new active users joined the Skiddle app, bringing our total engaged audience to 3.6 million.

To support your listings, we continued to invest heavily in promotion. Across 2025, we delivered:

• 59 million push notifications
• 71 million marketing emails
• High-performing paid media campaigns
• Above-average engagement across social and content channels

All driving greater awareness, improved discovery and stronger ticket sales.

Promoter growth also hit record levels. More than 21,000 new promoters joined Skiddle, our highest annual intake ever, contributing to 180,000 events listed throughout the year.

And once promoters joined, they stayed. Our platform delivered a 98% retention rate, with multi-year contract renewals reaching 92%, reinforcing Skiddle’s position as a long-term partner for organisers of all types and sizes.

Behind the scenes, our dedicated support team, staffed by real people with expert knowledge of the ticketing industry, continued to raise the bar. By resolving 25,000+ customer queries, they ensured every promoter received the guidance and support needed to succeed, keeping Skiddle a platform organisers can rely on year after year (we’re #1 on reviews.io).

What the numbers mean for you

More fans discovering your events.
More demand for your tickets.
More opportunities to sell out shows.

Our growing audience and expanding marketing reach helped put your listings in front of millions more potential buyers, driving higher visibility, stronger conversion and increased revenue for organisers across the platform.

Looking ahead

Building on the momentum of 2025, we’re already hard at work strengthening Skiddle’s platform and services to help you promote events more effectively and sell more tickets. From rolling out new features and tools to expanding our online presence, launching fresh initiatives, and increasing our presence at industry events, everything we’re doing is focused on delivering more value for organisers.

And there’s one industry event in particular you won’t want to miss…

This year, Skiddle turns 25 🎉

We’ll be marking the occasion in style this April with a special awards ceremony and anniversary party of epic proportions at the iconic Blackpool Tower Ballroom – bringing together promoters, venues, artists and partners from across the industry.

Find out more, vote in the awards and secure your place now at the link below.