10 of the Most Popular Event Types Being Listed on Skiddle in 2024

 

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Gigs, clubs & festivals

Back in 2001, when mobile phones looked like bricks and the idea of spending an hour watching continuous, minute-long video clips was only present in the minds of science fiction writers, Skiddle was born.

Initially started as a what’s on guide for Preston and Carlisle, our co-founders Rich Dyer and Ben Sebborn saw success, eventually turning Skiddle into a ticketing platform in 2006. And what was our bread and butter back then? Gigs, club nights and festivals.

Skiddle was born from the buzz of great nights. If you’re a promoter, you’ve probably felt it, too. The thrill you get from a rumbling sound system, bass travelling from your head to your toe and affecting every fibre of your body.

Our grounding in the large-scale festival sites, sweatbox clubs and well-loved gig venues makes us a perfect choice for promoters who organise these events. We’ve crafted lots of our features from our experience in the field, so it’s no wonder that gigs, club nights and festivals are some of the most popular events on the website.

For all three of these event types, you’ll want to use RapidScan. It’s our ticket scanning service which can be downloaded for free on iOS and Android, letting you scan a ticket a second. Find out more information here.

Let’s take a look at some of the other features you can use for gigs, club nights and festivals. 

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Gigs

Re:Sell

Re:Sell is our official resale platform, allowing customers to sell unwanted tickets to other customers.

We verify the authenticity of the tickets, meaning the threat of fraud and ticket touting is decreased. Plus, it helps with no-shows. Sold-out shows are always popular, so having an official resale platform means people are more likely to buy tickets.

Discover more about Re:Sell here. 

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Club nights

Reps

One of the most crucial aspects of club promotion is attracting new attendees. 

Without them, you’ll struggle to grow, limiting your chances of expansion. Luckily, we’ve got just the feature to help: Reps. 

Reps lets people sell tickets for your event in exchange for rewards or cash. It’s perfect for club nights in towns and cities because each year, over a million young people arrive at university. 

Discover more about Reps here. 

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Festivals

Payment Plans 

Our Payment Plan feature allows promoters to sell more tickets to their event or festival by offering a flexible payment option to customers. You can set dates for the plan, decide the deposit amount, and control the number of instalments customers pay. 

The payment plan eliminates the pressure of paying a large sum of money in a short period, making the event more affordable and attractive to customers. This means more sales for your event. 

Discover more here. 

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PayPal Pay In 3

‘Pay Later with PayPal Pay in 3’ can be used for orders between £30 and £2,000, allowing customers to pay for a ticket in three interest-free payments.

Customers can budget more effectively, while event organizers can capitalize on the increased interest in events during festival season or for spontaneous plans.

The full face value of the ticket will be received, as the customer has an agreement with PayPal to pay the remaining cost of the ticket. Pay In 3 can be utilized until the day of the event, setting it apart from other payment plans. 

Discover more here. 

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But don’t just take our word for it. The Blast, one of Bristol’s most successful event brands, told us:

“The ease of managing events and allocations in the Promotion Centre is fantastic, and the data and reports available provide us with useful insights into our audience demographic, sales patterns and more.”

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Comedy & Theatre

As our hard work has paid off, we’ve been able to expand as a company and venture into new territories.

We’ve adapted to the changes in the industry, making Skiddle a place where comedy promoters and theatre show organisers can reap the same benefits as their counterparts over in the nightclubs, venues and festivals.

Theatre enthusiasts can find tickets for storied venues like The Savoy, Dominion Theatre and the Criterion Theatre, while comedy lovers can find tickets for clubs like The Frog & Bucket and Creatures of The Night. 

Like our previous section, if you’re organising a theatre or comedy event, RapidScan is a must-use feature. As well as scanning a ticket per second, it’ll help you combat fraudulent ticketing on the door. For the next section, let’s have a look at some of the other features you can use for comedy and theatre events.

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Comedy 

Remind Me

If you’re promoting a prestigious tour date or act, Remind Me is the perfect way to build hype before the event. It allows you to send your customers a reminder via email and/or text message at 8pm the evening before and/or 1 hour before your tickets go on sale

It ensures that customers don’t miss out on the national and international comedians coming to your venue. You can use the feature to complement your social media promotion by directing customers to click on the feature. 

This approach helps you build a solid customer base excited about your launch and ready-to-buy tickets.

Discover more here. 

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Theatre

Seating Plans 

Our Seating Plans feature has several tools to enhance your theatre event.

You can set prices per section so balcony seats and floor seats are priced differently, perfect for if you want to create concessional deals. You can also limit group bookings so families can sit together.

The feature lets you hand-pick seats that must be enabled or disabled for accessibility reasons, meaning you can create an inclusive theatre experience for all. 

Discover more about Seating Plans here.

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Bar/Pub & Food

The interest in street food and craft beer continues to grow, with eventgoers looking for a taste of different cultures and drinks brewed by local and independent breweries. 

When international sports tournaments roll around, people are looking for more than an afternoon down the pub. They want big screens and entertainment alongside the game, which explains the rise of fan park events that pop up when it’s time to watch competitions like the World Cup and the EUROs. 

As part of our bid to expand our services, we’ve answered the needs of event-goers, tailoring our features to these event types. We work closely with Birmingham’s Digbeth Dining Club, who told us:

“The Skiddle team are very hands-on in their approach. They strive to answer any queries we might have promptly. They always ensure the whole process of setting up and running an event is a seamless one. We couldn’t recommend using them enough.”

Also on the list are the Gin & Rum Festival and Richmond Fan Parks, two brands that have used our features to bring their knockout food and sports events to life. Keep scrolling to discover the best features for these event types. 

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Brand Pages

If your food & drink festival takes place in different locations or you have multiple sports showings, Brand Pages can help. 

Our Brand Pages feature gives your brand a bespoke page showing all your events, making it easier for customers to browse and buy tickets. 

Once customers have bought tickets for your event, they’ll automatically be added as followers to your page. Then, you can send Brand Alerts to those followers. 

Discover more information on Brand Pages here and learn more about Brand Alerts here.

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Kids and Experience/Seasonal

If there’s one thing we’ve learned over the past few years, it’s that people value the experience aspect of the events they attend. 

So, instead of buying a ticket to experience one thing, like a live band or DJ, attendees are looking for events that combine multiple aspects. As more people find ways to create events from their niche interests, the demand grows. 

It’s why you’ll see events like Format on the Skiddle website. Format is a gaming social event which combines games, socialising, food, music and meet and greets with famous names from the community into a giant bonanza of an event. 

Alongside these events are Halloween, Valentine’s Day and other seasonal events. Let’s take a look at some of the features you can use for Kids, Seasonal & Experience-based events. 

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Cool:Off

‘Cool:Off’ lets you set a window between 72 hours and 28 days (our recommended default is 72 hours). Within this period, customers can cancel their order, no questions asked. 

It gives customers flexibility, which can encourage them to buy. They’ve got the peace of mind that if they need to cancel, they won’t be left out of pocket. Think of it as a safety net. 

Plus, the window is available up to a week before your event, so your last week sales are protected. 

Click here to read more about Cool:Off.

Exhibitions/Conferences

Lastly, The Promotion Centre is geared up to sell tickets for Exhibitions and Conferences.

Music conferences like Beyond The Music and The Night Time Economy Summit have used our platform to sell tickets in the past. 

We also have conference events worldwide, including in the USA, Germany and Spain, that cover topics like nursing, science, cardiology and scientific chemistry. 

Let’s take a look at the features you can use if you’re hosting an event like this. 

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Discount Codes

Our Discount Codes feature lets you create single, multi and unlimited use discounts on your tickets.

If you’re promoting an exhibition or conference, this feature could help. You could create a discount to make the ticket free, sharing that code with your brand’s partners, press and other groups you want to give special access to. To combat people sharing them, simply create single-use codes.

Discover more about Discount Codes here.