drag • drag • drag • drag • drag • drag •
play me • play me • play me • play me • play me • play me •
  • News

WMC Announce Plans To Launch Immersive Theatre In Cardiff

  • By Ryan Moss

  • 12 Nov 2024
  • 2 min read

Image: WMC Facebook

The Wales Millenium Centre (WMC) has announced plans to build a brand-new, 550-capacity immersive theatre.

Emerging technology like virtual reality will be at the forefront of the venture, with management hoping that it will provide a platform for storytelling and revolutionise the digital and immersive arts landscape in Wales. 

Alongside the use of cutting-edge technology, the theatre will provide production, rehearsal and training facilities. Over the next 10 years, the venue is expected to engage over 10,000 participants in creative training at the WMC, enabling its existing youth projects to grow. 

It will complement the WMC’s existing venues like the 1,900-capacity Donald Gordon Theatre, the 250-capacity Weston Studio and the 150-capacity cabaret venue. 

Engaging with new technology has been a big part of the WMC’s work, with the new venue following on from the success of Bocs, the WMC’s dedicated space for augmented and virtual reality experiences. 

WMC - Facebook

Since opening its doors in 2022, Bocs has attracted 31,000 visitors across 18 immersive experiences, as well as supporting artists to explore their practice through alternative platforms and technologies. 

The new venue is set to be built opposite the main WMC building, and it will be a key part of the ‘Cardiff Live’ initiative alongside the planned £250m Cardiff Indoor Arena, council offices, exhibition halls and community areas. 

Speaking about the new venue, Cllr Russell Goodway, Cabinet Member for Investment and Development at Cardiff Council said: “It will epitomise our approach of supporting production as well as performance, providing facilities to develop our own cultural offer as well as our local communities.”

Graeme Farrow, the WMC’s chief creative and content officer, said: “This new space will continue our work at the intersection of technology and the arts, allowing artists to explore and experiment with multimedia approaches to telling stories.”

Got a question you need an answer to?

Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk

Share this article

Prev article Next article

This website uses cookies to enhance user experience and to analyze performance and traffic on our website. About cookies

All accessibility options have been reset

Accessibility settings

Accessibility profiles

Colour blind
Dyslexia

Content

Increase text
Line height
Dyslexia Friendly
Hide images
Text Alignment

Navigation

Zoom: 100%

Colour

Grayscale
High saturation
Low saturation
High contrast