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  • Skiddle News

Spotify Integration Delivers Huge Results for Promoters

  • By Dale Grogan

  • 27 May 2025
  • 6 min read

Back in March, we launched our latest integration with Spotify (Read more here), giving eligible events even more visibility on the world’s most popular digital music streaming platform. The aim? To put your listings in front of music fans at the moment they’re most engaged – discovering and listening to new artists, albums, and playlists. Now, a few months on, we’re seeing just how powerful that partnership has been.

Here’s how the numbers stack up:

  • 4,000+ events promoted via Spotify
  • 250,000+ clicks through to Skiddle event pages from the platform
  • 5,000 tickets sold (and counting)
  • £120,000 in additional revenue generated for event organisers

 

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More exposure. More ticket sales.

Whenever someone listens to an artist playing at your event, they’re more likely to see your listing directly on Spotify through the “Events” tab on the artist in question’s profile and via the platform’s latest ‘Concerts Near You’ playlist feature. This means your event isn’t just reaching your existing followers – it’s reaching potential fans who may have never heard of your event or brand before, but love the artist you’ve booked.

Benefiting from this couldn’t be simpler. All you need to do is:

  • List your event on Skiddle
  • Make sure artists performing at your event are correctly tagged 
  • Tag only original artists – no tributes or covers
  • We handle the rest – no extra admin, no extra cost

This is another step in our ongoing mission to help promoters sell more tickets with less hassle and to improve the customer experience. Whether it’s smart integrations like this or tools like RemindMe, Artist Alerts, and Waiting List, we’re here to help you get the best return on your efforts.


Ready to get your events featured on Spotify?

Head to the Skiddle Promotion Centre and start listing today. Or, if you’ve already listed, check that your artists are correctly tagged to ensure eligibility.

Got a question you need an answer to?

Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk

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