Preparing for the August Bank Holiday Weekend

What the Statistics Say

Interest in August Bank Holiday events begins as early as the first week of June – months ahead of the big weekend – and rises steadily through to mid-July. If you’re serious about capturing the attention of eager eventgoers, this is the time to start promoting.

From July onwards, interest continues to grow. As the month closes and August begins, we see a noticeable spike in searches for “August Bank Holiday events”. This is your cue to ramp up marketing and PR activity.

While this peak softens slightly in the first and second week of August, overall interest continues to climb at pace. The upward trend carries on right through to the Saturday before the Bank Holiday weekend, with traffic peaking, as expected, on the day before and the day of the holiday itself, as people nationwide head to Skiddle to finalise their plans and buy tickets.

Grow Attendance at Your August Bank Holiday Weekend Events

Now thoroughly informed on search trends, it’s time to bestow our event promotion and ticketing wisdom to help you supercharge those all-important ticket sales and attendance numbers at your Bank Holiday experiences.

If you’re something of a regular visitor to the Promotion Centre Blog or you follow us on our Skiddle Promoter social channels, you’ll be no stranger to the suite of market-leading, free-to-use features, tools and services that we offer to event organisers who sign up for an account with us.

Below, we’ve listed just a small sample of those previously mentioned features, tools and services that will prove particularly useful in the lead up to the August Bank Holiday Weekend:

• Artist Alerts: Booked a big name to perform at your event? Make sure they’re correctly tagged on your listing, and we’ll send those who follow them on Skiddle, and others similar to the artist in question, an automated notification to let them know they’ll be rocking it at your soiree. Learn more about Artist Alerts here.

• Event Brands & Brand Alerts: If you’re an event organiser who, for example, runs regular club nights as well as Bank Holiday events, it would greatly benefit you to have your own Event Brand page. Like artist profiles on Skiddle, these Event Brand pages can be followed by your fans. When a new event is added, we’ll alert your fans, so they never miss out on tickets! More on Event Brands and Alerts here.

• PayPal Pay in 3: The cost of entry to an event can often be the biggest deciding factor. So, if you’re what you’re planning is a little more elaborate and therefore requires a larger ticket price – £30 or over, specifically – be sure to promote PayPal Pay in 3 as an option at checkout, and make it easier for potential customers to say YES to attending your event! More on PayPal Pay in 3 here.
  
• Skiddle Reps: Got an engaged fan base? A devout number of hardcore event lovers who attend your every event? Good for you! Turn them into an extended member of your team with Skiddle Reps and encourage them to sell tickets to your event on your behalf in return for awesome rewards or incentives set by you. Watch our How-to tutorial on Skiddle Reps below.

(Find more features to harness at zero cost to you by visiting help.promotioncentre.co.uk)

Features aside, there’s also a straightforward but effective DIY method to enhance your event’s visibility on Skiddle: by optimising your listing.

This means fine-tuning your listing so it performs well in search, making it easy for customers to find when they’re hunting for tickets. Uploading high-quality images, writing detailed descriptions, and tagging your artists properly can also make your event eligible for our curated content features, our weekly newsletter (sent to over 750,000 customers), the Inspire Me pages on our homepage and app, and more. If your event is listed to happen across the bank Holiday weekend, you could also see it featured in our national “August Bank Holiday Weekend Guide”, as well as local versions like “August Bank Holiday Weekend in Manchester”, depending on where your event is taking place.

To ensure your event is shown in as many places as possible, see our 7 Ticks checklist for more tips and advice.

Ultimately, you can’t beat getting your events listed with tickets on sale as soon as possible. The longer the campaign, the more opportunities you’ll provide for people to see your event, get excited about it, and buy tickets to it.

If your account is managed by a member of our team and you’ve got something you need pushing or you simply need more advice regarding the August bank Holiday Weekend, be sure to get in touch so we can determine how best we can assist you.

Don’t delay – get your Bank Holiday events listed today! Sign up for your FREE Skiddle Promotion Centre account now.