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  • Skiddle News

Our Head of Support explains how the team will assist promoters during the Festive Period

  • By Ryan Moss

  • 29 Nov 2023
  • 6 min read

Less than 6 weeks now stand between us and the ultimate day/night of the year and here at Skiddle, preparations have long since begun, with our various teams and departments working flat out to ensure you achieve the most from your listings and that your events run as smoothly as humanly possible.

One of the teams putting in the hours is the Account Support team. Sarah, our Head of Support, chats to us about the work that’s being done whilst also offering advice, sharing important opening times and letting you know about the dates that you may want to take note of.

The festive period involves a few huge dates in the events world. How important are holidays like Christmas, NYE and NYD to Skiddle as a company?

“Christmas, New Year’s Eve and New Year’s Day provide an abundance of events and traffic to the site making it one of the busiest times for us at Skiddle. Seasonal dates such as these are important to us, as they are for event promoters, offering not only notable dates to put events on but also key promotional opportunities. As a company, we will then fully review the impact of these events and any trends which will configure how we plan for the following year and advise promoters.”

I can imagine the office is really busy around Christmas and New Year’s, talk us through what a typical day will look like for our Account and Customer Support teams over the festive period.

“It can be very busy but quite calm overall as the teams work really hard in the run-up to the festive season ensuring that promoters are prepared for their events, and that event listings are optimised to ensure maximum sales and provide a seamless buying experience for our customers.

As throughout the year, both teams work closely with our Account Management and Business Development teams, updating listings, putting together promotional materials and ensuring that customer communications are delivered.

Both teams are on hand via email, online chat and phone to answer any queries from promoters and customers.”

What will the Account Support team be doing to help promoters ensure they’re getting the most out of their event listings this festive season?

“Each year, the team contributes to Skiddle’s Top Tips for NYE but these are very versatile and can be applied to events throughout the year. As already mentioned, we focus a lot on ensuring that events are optimised for maximum sales and Account Support regularly contact promoters to check in and offer advice.

They also work alongside the Operations team, ensuring that RapidScan is utilised at as many events as possible. Not only does RapidScan provide key insights to event organisers, but it also enhances the overall customer experience; getting your customers into your event quickly and efficiently with no hold-ups. For more information, see here.”

What are the opening times for the Account Support team this festive season?

Christmas is as follows:

Saturday 23rd December: 9 am – 5 pm

Christmas Eve Sunday 24th December: Closed

Christmas Day Monday 25th December: Closed

Boxing Day Tuesday 26th December: Closed

Reopening Wednesday 27th December: 9 am – 5 pm

New Year’s Eve and New Year’s Day:

Thursday 28th December: 9 am – 5 pm

Friday 29th December: 9 am – 5 pm

Saturday 30th December: 9 am – 5 pm

New Year’s Eve Sunday 31st December: 9 am – 5 pm

New Year’s Day Monday 1st January: Closed

Reopening Tuesday 2nd January – 9 am – 5 pm

Are there any stand-out examples over the years of the Account Support team going above and beyond to make sure promoters are happy with their festive season event listings?

“Being Customer First is something that is very important to everyone at Skiddle and it’s at the heart of everything we do on the Account Support team. As mentioned, Account Support reviews and makes regular check-ins with not only our designated accounts but also a wide range of promoters throughout the year and this is no different in the lead-up to the festive season. 

The Account Support team is made up of dedicated and passionate individuals who deal with all events as if they were their own, reviewing the options available and offering advice to event organisers.”

What 3 pieces of advice would you give to promoters who are trying to boost their ticket sales for festive season events?

  1. Be clear in your ticket descriptions – don’t leave anything to assumption, be specific.
  2. Make use of Skiddle’s features such as Cool:Off and Discount Codes, to ensure you get the most out of your events
  3. Ensure your event stands out and is fully optimised for full exposure across the Skiddle site and app

Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/

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