Live Events in London Set to Attract 3.6 Million Visitors This Summer

A Network of Venues for Every Scale

From flagship arenas like the O2, Wembley, and the Royal Albert Hall to intimate, iconic spaces, the likes of the 100 Club and OMEARA, London’s event calendar this summer includes everything from major shows to smaller outdoor gigs and pop-up performances. This mix of event types creates opportunities for all kinds of suppliers and partners, whether you offer staging, hospitality, tech solutions or support for smaller, independent events.

Economic Drivers & Commercial Impact

With over 3.6 million people expected to attend live shows, this summer brings both cultural buzz and strong business potential. The large crowds open up valuable commercial opportunities like corporate hospitality, brand sponsorships and vendor partnerships. The high demand also makes it easier to plan, scale and negotiate services like catering, logistics and venue operations.

What this means for event industry businesses

The huge number of shows and visitors in London this summer brings clear opportunities for many parts of the live events industry:

• Venue and infrastructure providers can expect more demand for things like staging, AV, tenting and transport.
• Hospitality and food brands have a chance to reach large, engaged crowds through branded bars, food stalls and VIP areas.
• Tech and production companies are likely to see increased interest in lighting, sound, immersive experiences and live streaming.
• Corporate sponsors can benefit from strong brand visibility by backing major shows and reaching a wide audience.
• Event organisers can use the busy season to boost ticket sales, build their reputation, and form new partnerships with suppliers and sponsors.

This summer’s programme offers real commercial value for both organisers and service providers. For organisers, now is the time to secure trusted partners who can help elevate the customer experience and keep operations running smoothly. For brands and suppliers, getting in early and building strong relationships with organisers will be key to unlocking long-term opportunities.

Whether you’re delivering infrastructure, hospitality, tech or sponsorship, clear and proactive communication is essential. Aligning early on objectives, capacity, and audience expectations will help ensure a successful season for everyone involved.

Stay up to date with all the latest event industry news by bookmarking the Skiddle Promotion Centre Blog and by following us on Instagram and LinkedIn.