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  • Behind the Scenes

Isn’t New Year’s Eve Brilliant: How Skiddle will support promoters through the New Year period

  • By Dale Grogan

  • 19 Dec 2023
  • 5 min read
NYE BlogHeader B2B 3@300x 100 scaled 3

Welcome to part 3 of our New Year’s campaign deep dive.

Last week, we focused on what our B2C marketing team had in store for the ‘Isn’t New Year’s Brilliant?’ campaign, covering everything from SEO to social content and paid media.

This week, we’re putting the spotlight on our B2B team. They’re a canny bunch, formulating ideas, concepts and schemes to show you – the promoter – how Skiddle can help you to achieve high ticket sales over the New Year period and beyond.

In this post, we’ll look at the articles and social media posts the B2B team has in store while signposting you to the relevant channels should you wish to get involved.

Keep an eye out for more content on The Promotion Centre blog, as well as a very special case study with one of our most popular accounts.

Sharing strategies to help improve the visibility of your events

What do football managers, elite gamers and you have in common?


Whether it’s a high-stakes match or a New Year’s Eve event, all parties need to think about how they’ll approach setting up their team or marketing their event.

Photo: Alfonso Scarpa / Unsplash.com

It’s why we’ve dedicated a hefty part of our New Year’s campaign to helping you with ticketing and marketing strategies so you can achieve the ticket sales your event deserves.

Here on the Promotion Centre blog, you can find articles that show you the crucial dates for ticket sales, creative event types you can take inspiration from and articles that spotlight the Skiddle features that can help you get those all-important conversions.

Sharing insights from our customers to help you get the ticket sales you deserve

But don’t think we’re singing from our own line-up poster.

As a promoter, customer insight is invaluable. Sure, you’ve got a vision, and that vision is why eventgoers come through the doors. But getting the perspective of your attendees can be a massive help. It gives you the knowledge to tweak parts of your event and ensure your customers have an even better night.

So, we’ve made insight sharing a large part of our B2B efforts this year. In 2022’s campaign, we ran a poll asking our Instagram followers what makes a great night out. The choices included line-up quality, event genre, production quality and more. We published the results and some analysis in a blog post you can read here.

Festive feature spotlights

Supplementing our campaign are our Festive Feature Spotlights.

Here, we’re giving an insight into how our flagship features work, their benefits and how you can begin using them.

We’ll be posting them to LinkedIn and Instagram in the run-up to New Year’s Eve. If you’re signed up to our promoter mailing list, we’ll be sending them directly to your inbox, too.

Photo: Dominik Mecko / Unsplash.com

But that’s not all.

We’ve also got articles on The Promotion Centre blog that take a deep dive into the features we can offer. Take RapidScan, for example. This blog post provides all the information you need, how it can help and where to get access.

You’ll also find our ‘How-To’ video tutorials embedded into various articles on The Promotion Centre blog.

Where can I get in touch?

If you’re interested in how Skiddle can help your event, there are several ways you can get in contact to get the ball rolling.

The easiest way is to sign up here. Click the link, enter your details and you’ll be ready to list with us in no time. Alternatively, we’re only a call away on 03333010301. Our experienced Account Support team can help you with your queries.

Looking for assistance out of hours? Head here to view our How-to videos and here to view our help guides.

Finally, if you’re stuck in The Promotion Centre, don’t worry. Our Account Support team are on hand to help via webchat.

Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/

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