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  • Behind the Scenes

How to sell more tickets to your events in Ibiza

  • By Ryan Moss

  • 25 Apr 2025
  • 11 min read

Promoting events in Ibiza is tough. Fact.

If you’ve been at it for a while, you’ll know. Ambitious up-and-comers and established giants duke it out, vying for the attention of eager clubgoers throughout the summer season. But don’t let that put you off.

Appealing to a lot of people is tricky. But the fact that they’re on the island? That’s an upside; you’ve got access to a concentrated amount of music enthusiasts ready to have a great time.

So, with a unique idea, tapping into a niche or hijacking a current trend, and with a bit of backing in the right places, success is absolutely achievable. That’s where Skiddle comes in.

We’ve got a range of free-to-use features and a score of in-house experts on hand to help you give your events in Ibiza a boost, putting you in front of the right people and helping you get the ticket sales your event deserves.

Whether it’s through Skiddle-curated content, targeted emails or help with social media promotion, we’ve got the know-how and tools to ensure you’re covered for the season ahead. Continue reading to learn more.


Target the Right Fans with Artist & Brand Alerts

Skiddle’s Artist and Brand Alerts are smart tools that help you reach the people most likely to attend your events. By tagging relevant artists in your listings, notifications are sent to users who already follow similar acts, putting your events directly in front of an engaged, interested audience. Similarly, Brand Alerts notify followers of your event brand whenever a new event goes live.

These tools offer a simple yet effective way to increase the visibility of your listings whilst driving ticket sales, especially useful in a competitive setting like Ibiza.

Check out our FAQ articles on Artist & Brand Alerts for more information.


Sell tickets via Spotify with our latest integration

There are hundreds—if not thousands—of Ibiza-themed Spotify playlists currently on repeat across the UK, as clubbing fans count down the days to their getaway on the legendary White Isle for a week of sun, sea, and non-stop dance music. So, what better place to promote your event than Spotify itself?

Thanks to our latest integration with the world’s leading music streaming platform, you can now promote your events directly to fans of the DJs or acts on your lineup—right at the moment they’re most engaged and listening.

All you need to do when publishing your event on Skiddle is tag your artists correctly. Your listing will then automatically appear on the “Events” tab of each artist’s Spotify profile.

With over 650 million monthly users, Spotify offers huge potential for turning anticipation into ticket sales—especially for Ibiza events.


Expand Your Network with Skiddle Reps

Our Reps feature allows people outside your team to sell tickets for your event.
In other words, your regulars could become ambassadors—selling tickets, spreading the word, and earning rewards like cash, prizes, or VIP access, set by you.

It’s a smart way to extend your reach and sell more tickets in Ibiza’s highly networked and competitive scene. Word of mouth is, after all, still regarded as one of the most powerful and effective marketing tools available.

Top tip: Consider running or suggesting a pop-up sales event to your reps, to sell tickets to your events at limited times. You could even run a giveaway at said pop-ups and promote the whole scheme via your social media channels.

Make It Easier to Buy with Split Payment Options

We’ve introduced payment flexibility through options like PayPal’s Pay in 3 and our own Payment Plan feature, helping customers spread the cost of their, let’s face it, often pricey tickets. For promoters, this means fewer barriers at checkout and potentially higher conversion rates, especially when promoting high-value events in a travel-heavy location like Ibiza.


Introduce Your Events to New Audiences with E-Flyers

Your event is a passion project you’ve worked hard to create, and every new attendee is an opportunity to grow your audience and community. But how do you get your event in front of fresh eyes?

At Skiddle, we’ve got a not-so-secret weapon up our sleeve – E-Flyers. These are emails with information and artwork produced by you, sent out to people within a 20-mile radius who’ve attended similar events.

The benefit? You’re directly targeting those most likely to be interested in your event, dodging junk folders, and, potentially, increasing the likelihood of sales being made.

Learn more about E-Flyers by reading our dedicated FAQ article.

An example of how an E-Flyer looks in an Email client

“Skiddle's artist and location-based notification tools have been invaluable in reaching our target audience and driving ticket sales.” ”

Ibiza Rocks Group

Make Your Events Look Unmissable with UGC

If you’ve been running events for a while, chances are you’ll probably have tonnes of buzzing crowd shots or clips of amazing moments saved from TikTok or Instagram that have been shared by your customers.

Showcase this content to bring your event to life for new audiences—and show potential ticket buyers exactly what they’re missing out on.

User-generated content (UGC) builds trust, drives conversions and helps you cut through the noise, especially when promoting events in a competitive market like Ibiza. It’s proven to boost engagement, influence ticket-buying decisions and save on content creation costs, all while promoting your event through the eyes of your audience.


Take Inspiration on Social Promotion from Ibiza’s Leading Promoters

When it comes to cutting through the noise on social media, few do it better than Ibiza’s leading clubs and promoters. From consistency in tone and branding to creating reactive, mobile-first content that keeps pace with their audience, clubs on the island are masters of social media strategy.

While these iconic clubs and promoters might have armies of social media assistants working around the clock to keep their events in the minds of potential attendees, there’s still plenty of inspiration and ideas to be gained through inspecting their pages and their creative. Even if you’re a sole operator.

To give you some insight into the social media strategies used by the clubbing titans of the island, we conducted some research and put together our own dedicated blog.

Top tip: Ensure you’re following Skiddle on LinkedIn and subscribe to our Skiddle Promoters Instagram page to benefit from insider knowledge from promoters out in Ibiza.

Get Your Events Featured in Curated Skiddle Content

Unlike many of our competitors, here at Skiddle, we boast our own team of marketing specialists, made up of copywriting experts, social and paid media gurus, SEO strategists, videographers and web developers. Together, they work tirelessly to ensure that events listed on our platform reach their intended audience. Especially during the busy Ibiza season.

Through producing curated and optimised landing pages, such as our Ibiza Calendar and our custom Inspire Me pages, and through calculated promotion using blog and social media content, we assist promoters throwing Ibiza soirees in gaining BIG views and potential sales.

Want to see for yourself? Check out all the latest Ibiza news on the Skiddle customer blog and follow Skiddle on Instagram for Ibiza-specific content through the season.


Ready to Sell More Tickets in Ibiza?

List your event on Skiddle today and tap into one of the UK’s most powerful event discovery platforms. Got questions? Visit Help.promotioncentre.co.uk to read through our extensive index of FAQ articles or get in touch with our team by visiting our Contact page.

Got a question you need an answer to?

Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk

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