How to get involved with Black Friday and Cyber Monday on Skiddle

How to get involved with Black Friday and Cyber Monday on Skiddle

• Step 1 – Head to the Skiddle Promotion Centre and log in if you have an account. If you don’t, sign up HERE.
• Step 2 – Create an event. If you already have one listed, go straight to step 3.  
• Step 3 – Head to ‘View All Events’ on the left-hand menu and pick the event that you’d like to enable a discount code for.
• Step 4 – Once you’ve chosen your event, you’ll be taken to the ‘Event Dashboard’. Click ‘Manage Tickets’ and then click ‘Discount Codes’.
• Step 5 – From here, you’ll be able to set up a promotion, allowing you to create a discount code for your event.
• Step 6 – Select a name for your promotion and set the discount percentage.
  
  We recommend a 20% discount, as data from previous years shows this to be the promotion customers engage with the most. Select the ticket you’d like the promotion to apply to, choose ‘Single Use’, generate one discount code and then paste ‘BLACKFRIDAY25’ into the box at the bottom of the page. Please note: codes entered in the Promotion Centre must be lowercase, but when your customers use the code at checkout, codes can be entered in either lower or upper case. 
• Step 7 – Click ‘Save’. Congratulations, you’ve set up a Black Friday and Cyber Monday discount code!

Why you should get involved with Black Friday and Cyber Monday

Discounts give people a reason to act.

Put yourself in the shoes of your customers. Imagine you’ve been eyeing an event for weeks, and suddenly you spot a discount running for a limited time period – it’s the push you need to secure your tickets before they’re gone.

That’s the power of urgency. When time isn’t on our side, we’re encouraged to act fast to avoid missing out on a great deal. 

But it’s not just about making a quick sale. Offering discounts creates a positive experience for your customers, promoting trust and loyalty to your brand, and building a reputation as a go-to place for great deals. This increases the likelihood of customers returning to buy from you again in the future.

Plus, when you offer Black Friday and Cyber Monday discounts, your event will be featured in our dedicated marketing campaign. Get your discounted events seen in our:

• Skiddle customer newsletter (500k+ subscribers)
• Black Friday and Cyber Monday ‘Inspire Me’ pages on the Skiddle homepage (6.5 million monthly visitors)
• Social media promotions (300K+ followers across Facebook, X, TikTok and Instagram)

By combining the urgency of discounts with Skiddle’s massive visibility and the strength of your event, you’re setting yourself up for success – a huge win in our eyes.

Discount Codes resources

We’ve shared statistics on the benefits of getting involved with Black Friday and Cyber Monday, and shared how we’ll be promoting your events through exclusive campaigns. We’ve even gone to the trouble of providing a step-by-step guide to ensure you get your discounts set up correctly and in time for the fast-approaching weekend! All that’s left to do is signpost some of our nifty help resources. 

Should you need further assistance when creating your discounts, you can check out our tailor-made how-to video tutorial (see below) and our insightful FAQ guides (hit the following link).