How to get involved with Black Friday and Cyber Monday on Skiddle

How can you get involved with Black Friday and Cyber Monday on Skiddle?

• Step 1 – Head to the Skiddle Promotion Centre and log in if you have an account. If you don’t, sign up HERE.
• Step 2 – Create an event. If you already have one listed, go straight to step 3.  
• Step 3 – Head to ‘View All Events’ on the left-hand menu and pick the event that you’d like to enable a discount code for.
• Step 4 – Once you’ve chosen your event, you’ll be taken to the ‘Event Dashboard’. Click ‘Manage Tickets’ and then click ‘Discount Codes’.
• Step 5 – From here, you’ll be able to set up a Promotion, which will let you create a discount code for your event.
• Step 6 – Select a name for your promotion and set the discount percentage.
  We recommend a 20% discount, as data from previous years shows that this is popular with customers. Select the ticket you’d like the promotion to apply to, choose ‘Single Use’, generate one discount code and then paste ‘blackfriday24’ into the box at the bottom. Please note: codes entered in the Promotion Centre have to be lowercase, but when your customers use the code at checkout, codes can be entered in lower or upper case. 
• Step 7 – Click ‘Save’. Congratulations, you’ve set up a Black Friday and Cyber Monday discount code!

The benefits of using Discounts on Black Friday and Cyber Monday

Discounts give people a reason to act.

Put yourself in the shoes of your customers. Imagine you’ve been eyeing an event for weeks, and suddenly you spot a discount—it’s the push you need to secure your tickets before they’re gone.

That’s the power of urgency. When time isn’t on our side, we’re encouraged to act fast to avoid missing out on a great deal. A 2024 YouGov study backs this up, showing that almost 1 in 3 Brits are likely to make a purchase during Black Friday sales.

But it’s not just about making a quick sale. Offering discounts creates a positive experience for your customers, building trust and a reputation as a go-to place for great deals. This increases the likelihood of customers returning to buy from you again in the future.

Plus, when you offer Black Friday and Cyber Monday discounts, your event will be featured on our curated ‘Inspire Me’ page, seen by our monthly user base of 6.5 million people actively looking for discounted tickets.

By combining the urgency of discounts with Skiddle’s massive visibility and the strength of your event, you’re setting yourself up for success. That’s a win-win in our eyes.

Discount Codes resources

We’ve shared statistics on the benefits of getting with Black Friday and Cyber Monday, shared how we’ll be promoting your events through exclusive campaigns and even provided a step-by-step guide to ensure you get your discounts and set up correctly and in time for the big events! All that’s left to do is signpost or nifty help resources. 

Should you need further assistance when creating your discounts, check out our how-to video tutorials and our FAQ guides.

For more information, head HERE to access our FAQ guide by clicking the button below.