Five Essential Summer Dates for Your Event Calendar

Big moments in the summer event calendar, such as the end of the school term, A-level results day and the start of the university term, can trigger huge spikes in audience activity, search traffic, and ticket buying.

By launching your summer event listings 6-8 weeks in advance of these dates, you give potential attendees time to plan, budget, and commit to attending your event, maximising your chances of converting interest into sales.

We’ve picked out five dates that you need to add to your event calendar this summer, and included some practical advice on how to make the most out of each of them.

End of School Term / Start of Summer Holidays

Dates (Vary by region):

• Wednesday 23rd July to Sunday 31st August 2025 (England)
• Thursday 26th June to Wednesday 20th August 2025 (Scotland)
• Thursday 24th July to Sunday 31st August  2025 (Wales)
• Tuesday 1st July to Sunday 31st August 2025 (Northern Ireland)

For parents, teachers, and families, late June to mid-July signals the start of a long summer of free time, and the search for entertainment begins early. Daytime events, family-friendly festivals, and activities for teens all tend to perform well in this period.

Tips to take advantage:

• Less than 6 weeks stand between now and the start of the summer holidays, in most cases, so launch your listings as soon as possible to appear in early summer searches.
• Use keywords like “family-friendly,” “summer activities,” and “school holiday events” to increase visibility.
• Consider using tiered ticketing to attract early sales or special offers for groups or parents. More on tiered/staggered ticketing here.

August Bank Holiday Weekend

Dates:

• Monday 25th August 2025 (England, Wales, Northern Ireland)
• Monday 4th August 2025 (Scotland)

This is the final long weekend of the summer, and it’s traditionally one of the biggest party weekends of the year. Demand is high for everything – from club nights to camping festivals – but competition is just as fierce.

Tips to take advantage:

• Get your listings live by the first week in July – fans start locking in plans weeks ahead.
• Create urgency by keeping your audience updated on ticket availability, and offer flash sales to attract purchases in the lead-up to the bank holiday, using our Discount Codes feature. 
• Highlight location and transport details, especially if targeting people travelling for the weekend.
  

Learn how to get Bank Holiday ready with Skiddle and discover all the features and services we offer to help you smash your bank holiday goals.

A-Level Results Day

Dates:

• Thursday 14th August 2025 (England, Wales, Northern Ireland)
• Tuesday 5th August 2025 (Scotland)

For thousands of 17 and 18-year-olds, this is a pivotal day: whether it’s celebration or commiseration, they’ll be making plans to go out. It’s also the starting gun for many first-time student buyers booking late-summer and Freshers events.

Tips to take advantage:

• Target this audience with student-friendly pricing and promo codes.
• Schedule social media campaigns around the week of results to catch interest in the moment, promoting the USPs of your event.
• Partner with student influencers or local venues to build buzz around your event.

Freshers Week

Date:

Typically starts w/c Monday 15th September 2025, varies by university

Freshers Week marks the start of the academic year and an explosion of new nightlife activity. In these early weeks, students begin choosing their go-to venues and regular club nights, making it a prime time to build lasting loyalty. It’s also when more students are actively seeking alternative experiences beyond alcohol and late nights, opening the door for more inclusive and varied event formats.”

Tips to take advantage:

• Launch Freshers listings by early July to capture pre-arrival traffic and those receiving A-level results.
• Use clear university/location targeting in your event titles (e.g. “Leeds Freshers Warehouse Rave”).
• Offer package deals or wristbands for multiple events across the week.
• Make use of our Skiddle Reps feature and harness the power of students and word of mouth to sell your tickets for you (Watch our how-to video tutorial to learn how to use Skiddle Reps)

Student Loan Payment Date

Date:

Monday 22nd September 2025 (first maintenance loan instalment)

This is when new and returning students finally get funds in their accounts, and spending habits ramp up fast! Events listed around this window tend to see increases both in searches and in sales.

Tips to take advantage:

• Schedule your final promo push to go live around the 20th-22nd, whether it’s paid ads or organic social content.
• Run “Student Payday Specials” or limited-time offers to drive conversions.
• Push upsells like queue jump or VIP tickets – students have a budget to spend.

Skiddle’s Final Thought

Each of these moments offers a golden opportunity, but only if you’re prepared in advance. Launching your events early gives you more time to build momentum and connect with your ideal audience when they’re most active. So, don’t miss out! Start getting the finer details of your event together now and get your listing published as soon as possible to reap the benefits.

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