Creative ways to promote PayPal Pay In 3 to your customers

Show off the benefits through design

Warm hues, bright tones, eye-popping slogans and slick graphics can boost the appeal of any product. Don’t believe us? Check the statistics.

• In 2024, Research Gate reported that 94% of first impressions of a company are design-related.
• The University of Minnesota found that the human brain processes visual data 60,000 times faster than text. 
• Research from Taylor & Francis Online says that it takes customers 50 milliseconds to decide if they’re going to stay on your site. 

So, design is crucial. One way you can promote Pay In 3 is by using a carousel on Instagram with the following information: 

Introduction 

• This should feature the title of your post and a call to action (CTA) for people to swipe left. 

Slide 1

• Break down the monthly cost of the ticket to show how cheap it is. 

Slide 2

• Tell your followers how this makes it easier to budget. 

Slide 3 

• Use statistics to back up the reasons why they should use it. 

Outro

• Tell your followers where to buy tickets.

With a carousel like this, you’ve given information about the feature and provided a benefit, helping your followers understand why they should use it. For more inspiration, check out our Instagram post on PayPal Pay In 3 below. 

Use the power of entertainment

Humour keeps us happy and if you open up Instagram or TikTok, you’ll likely see a ton of videos that get the laughter flowing. 

If you’ve got a joker on your team, why not rope them in to create a light-hearted reel or TikTok video promoting the fact that PayPal Pay In 3 is available to use for your event?

Now, don’t worry. We aren’t asking you to come up with the next Edinburgh Fringe Comedy smasher. However, if you can communicate the features and benefits with a bit of humour, you’ll have a great chance of engaging your audience and convincing them to buy tickets with Pay In 3. 

We mentioned TikTok and Instagram earlier. Have a look at TikTok trends and other content styles that are doing well for inspiration. You could create your own version and provided the timing is right and you stick the landing, be on your way to making those conversions via Pay In 3. 

Head over to our TikTok below for more inspiration. 

Create an incentive through customer feedback

One of the best ways to get people interested in a feature is by sharing positive reviews. 

It creates trust. When you make a big purchase, it’s helpful to know whether other people have had a good or bad experience. 

So, create a survey which asks customers if they’ve had experience with Pay In 3. Have a look at our sample questions below.

• Have you used PayPal Pay In 3 to buy a ticket to our event?
• How easy did you find the process on a scale of 1-10?
• Did using Pay In 3 help you manage your budget better?
• Did you feel a sense of security when using Pay In 3?
• Would you recommend Pay In 3 to a friend?
• Would you use Pay In 3 again?

Once you’ve done this, you can create a series of Instagram posts with the results of each question. You’ll then have a carousel, reel and a selection of static posts, lots of varied content for you to release at different times in the sales cycle, keeping the messaging fresh. 

Get blogging

If you’ve got a website, now is the time to use it. 

Your blog is where you can go in-depth on the Pay In 3 feature, using the extra space to tell your audience everything they need to know. 

Or, you might decide to do a deep dive on a particular aspect of the feature. 

Don’t be afraid to use the results from your survey here, too. A great blog post needs a mixture of information and evidence, so the results will only help you when it comes to persuading your potential attendees to use Pay In 3.

Struggling for inspiration? Don’t sweat it. Check out our sample article plan below:

Introduction – What is PayPal Pay In 3?

• Introduce the feature and outline what the article will cover.

Section 1 – Pay In 3 allows flexibility

• Here, write about the flexibility of the feature and the benefits of split payments. 
• Use stats and customer feedback to support your article. 

Section 2 – What events can I use it for?

• Explain how Pay In 3 can be used on tickets that cost between £30 to £2000. 
• Push your upcoming event here. Don’t be too salesy at this point. Include the event subtly so the reader can make their own connection. 

Section 3 – That sounds great, but how do I use it?

• Explain the steps the customer needs to take to pay with Pay In 3, including having a Skiddle account and a PayPal account. 
• Let your readers know that PayPal can be used on the Skiddle website and app.

With this template, you have the beginning of an article outline. It tells readers why, what and how, covering everything they need to know. 

Key takeaways

With each of the suggestions we’ve made, you have a cohesive strategy to promote PayPal Pay In 3 across social and your website. 

The combination of carousel, reel and static posts ensures your Instagram content is kept fresh, communicating the benefits of Pay In 3 in different ways to keep your audience engaged. 

Then, with your blog post, you’ve delivered a deep dive into the feature, giving potential attendees a chance to really learn about what it can offer them. 

Don’t forget: you can repurpose your blog post, turn it into social media content and feature it in your newsletter. You’ll have enough content in your locker to push Pay In 3 and hopefully, the conversions your event deserves.