Cool:Off rollout shows impressive results

The ticketing industry is traditionally very inflexible with refunds – once you’ve booked, there’s no changing your mind. However, look at the retail sector and it’s a known fact that offering a little flexibility to suit the customer can substantially boost sales by encouraging impulse buys.

With this in mind, Skiddle have launched an industry first: Cool:Off. This new opt-in service allows the customer 72 hours after purchase to change their mind and receive a refund.

Since rolling out Cool:Off to a number of our promoters, we’ve seen fantastic results, with a 24.2% increase in sales, with less than 1% of customers requesting a refund.

On the back of this success, we can showcase some of the events already using Cool:Off to boost their impulse purchases and increase sales:

Parklife festival Enjoy Music Festival Area Sheffield Moovin Festival Solfest Loopallu Reminisce Festival City Sound Project Big Family Festival

Gatecrasher Underground Liverpool Village Green Big Day Out Leefest Made Festival Knockengorroch

 

 

If you’d like to enable Cool:Off on your events, head to your Promotion Centre profile and tick the Cool:Off option.