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AIF to Unveil New Support Programme for Multi-Venue Festivals
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By Ryan Moss
- 24 Sep 2024
- 4 min read
The Association of Independent Festivals (AIF) is set to unveil a free business support programme for multi-venue festivals.
Supported by Arts Council England, the programme launches in October 2024 and is open to multi-venue festivals taking place in England. Through research, the organisation has found that as of 2024, over 70 of these events take place in this country.
The programme will offer custom online training and support over the next six months, giving organisers access to a dedicated in-person programme at AIF’s Festival Congress, which takes place in February 2025.
In addition, the AIF will create a new network with new resources to deliver multi-venue festivals for artists and audiences.
Speaking about the programme, AIF CEO John Rostron said, “I’m delighted that, with the support of Arts Council England, we can offer free direct support to festivals outside of our membership through this bespoke six-month programme. We have never been able to do this before, and it’s thrilling that festivals of all sizes will be able to come together to meet, share and learn, connecting with festival professionals across legal, licensing, revenue generation, funding, sponsorship, and so much more.”
Event organisers will receive tailored business support and industry skills development via online webinars, peer-to-peer roundtables and training in the key areas of pressure, which will be based on research conducted during the programme’s design stage.
Topics covered will include The Protection of Premises Bill, also known as Martyn’s Law; managing multi-venue PRS licencing; identifying accommodation and travel partnership revenue opportunities; environmental and accessibility event challenges; and an introduction to funding opportunities for event promoters, artists and industry professionals.
There will also be bespoke training to meet the requirements of multi-venue festival promoters, and each festival will be allocated a small fund for one-on-one legal, financing or licencing health checks and advice as required for their own challenges or needs.
Following online sessions and the AIF’s Festival Congress, shared resources will be available via the AIF website for any multi-venue festival to access.
Those who are interested in taking part can email info@aiforg.com for more information.
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